Driving
Brand Potential
Driving
Brand Potential
Process means «going forward»,
being in motion, recognizing the opportunities of the future and shaping and using them together with you.
Driving
Brand Potential
Driving
Brand Potential
Process means «going forward»,
being in motion, recognizing the opportunities of the future and shaping and using them together with you.
Where
We Started
Where We Started
Vision
To become Taiwan’s most influential brand consultancy.
We aspire to become Taiwan’s most impactful brand consultancy, driven by a global perspective and grounded in local insight. We believe a brand is more than an identity or a symbol—it is the fullest expression of an organization’s culture, values, and ambition. When strategy, design, communication, and management come together, brands gain clarity in their positioning, distinction in the market, and alignment inside and out.
Our goal is to help brands stay steady and agile amid constant change—earning attention, building trust, and sustaining momentum. We aim to be a long-term partner to the organizations we work with, supporting them as they elevate their vision, step onto the international stage, and grow their influence across markets.
Mission
We believe every brand holds a unique and meaningful value worth bringing to light. That belief drives our commitment to unlocking the full potential of every brand we work with.
We aspire to become Taiwan’s most impactful brand consultancy, driven by a global perspective and grounded in local insight. We believe a brand is more than an identity or a symbol—it is the fullest expression of an organization’s culture, values, and ambition. When strategy, design, communication, and management come together, brands gain clarity in their positioning, distinction in the market, and alignment inside and out.
Our goal is to help brands stay steady and agile amid constant change—earning attention, building trust, and sustaining momentum. We aim to be a long-term partner to the organizations we work with, supporting them as they elevate their vision, step onto the international stage, and grow their influence across markets.
Story
Process
Process was founded in Zurich, Switzerland in 1995 and expanded to Taipei in 2006. For nearly three decades, we have remained dedicated to brand strategy, design, communication, and management—partnering with organizations across industries to drive meaningful brand growth.
Our story is one of constant progression: from Europe to Asia, from local markets to the international stage. Guided by proven methodologies and an innovative mindset, we have helped unlock the potential of nearly a thousand brands. Along this journey, we have learned, created, and broken new ground together with our clients, earning recognition along the way from global honors such as the iF Design Award, Red Dot Award, and the REBRAND 100® Global Awards.
This is more than the story of Process—it is a shared chapter of growth, written together with the brands we have the privilege to serve.
Milestone
Process
Founded in Switzerland in 1995, Process leverages 30 years of international expertise to drive brand success.
Using our rigorous methodology, we have successfully delivered over 1,000 brand transformation and design projects.
Global Recognition
- 250+ International Awards
- iF : Top 25 for Branding、World’s Top 100 Design Agencies
- Major Awards: Red Dot, Good Design Award, German Design Award
Trusted Partners
- Finance: Credit Suisse, UBS
- Technology: Siemens, ADATA, AAEON, Foxconn Group Rayprus Holding
- Public Sector: Bank of Taiwan, Chunghwa Post
- Consumer: Carrefour, yoxi, THERMOS
- Mfg. & Biotech: TTY Biopharm, Walrus Pump
Our Mission Combining a global perspective with deep local insights, we drive brand evolution and growth for enterprises worldwide.
What
We Believe
What We Believe
Insightful
We ground our work in insight—studying markets, industries, and audience behavior to uncover a brand’s real challenges and opportunities. Being insightful is more than interpreting data; it’s turning complexity into clarity. Through sharp analysis and careful observation, we help organizations move past surface-level issues and focus on what truly matters, enabling stronger, more valuable solutions in a competitive landscape.
Thoughtful
We approach brand challenges with rigor, attention to detail, and a deep understanding of both internal and external needs. Being thoughtful is not only about caution—it reflects empathy and a strong grasp of context. Through collaboration and co-creation, we ensure strategy and design work together with consistency and flexibility. This thoughtful approach builds trust, helping brands stay relevant and respected over time.
Unexpected
We believe brands grow through fresh thinking and bold ideas. Being unexpected is not about randomness—it’s about creating surprising value built on strategy and design. With cross-disciplinary thinking and innovative methods, we help brands find distinctive angles that break conventions. This balance of logic and surprise elevates differentiation and strengthens the brand’s impact in the market.
How We
See things
How We See things
Date
What is Branding
Branding is not merely a name, a logo, or a visual identity, but a system that drives business growth and brings people together. It connects intention with action and carries an organization’s commitment to the world. The power of a brand comes from clear positioning and consistent stewardship, allowing meaning to be recognized and value to be amplified. For Process, branding is never a one-time exercise, but an ongoing process of exploration and choice—where accumulated actions over time drive long-term brand value.
Date
Emerging Trend
Emerging trends are not about chasing new technologies or design styles, but about understanding the forces that truly drive change. As AI accelerates and digital touchpoints expand, brands are being redefined in how they operate and what they stand for. For Process, foresight means knowing what must evolve and what should remain constant—integrating technology, strategy, and human insight into a sustainable brand system. By staying grounded in its core while adapting to change, a brand can continue to move forward with clarity and distinction.
Date
Sustainibility
Sustainability is no longer a matter of corporate responsibility or moral positioning, but a core strategy that shapes brand value and long-term competitiveness. As environmental and social issues become a shared global concern, business growth can no longer be viewed in isolation—it is intrinsically connected to stakeholders, industries, and broader ecosystems. For Process, true sustainability lies not in short-term responses, but in embedding ESG principles into the business model and brand core, transforming them into value that can be understood, trusted, and sustained over time. When sustainability is integrated into everyday decisions and actions, brands can build resilience, navigate uncertainty, and continue to grow with purpose.
Who We Are
We are a multidisciplinary team combining expertise in strategy, design, communication, and brand management. Guided by focus, understanding, and a drive for continuous improvement, we grow through collaboration and deliver on the commitments we make. With a global perspective and deep local insight, we work to create new value for brands—today and for the future.
Angela Hsu 徐家元
Brand Consultant 品牌顧問
Bärbel Fritz 范思涵
Creative Director, Partner 集團創意總監兼管理合夥人
Basim Wei 魏宏叡
Brand Consultant 品牌顧問
Catherine Hung 洪琦雯
Assistant Consultant 助理顧問
Christine Chen 陳芳瑜
Consulting Director 顧問總監
Da Ko 柯達
Research Consultant 調研顧問
Hibo Chen 陳芝余
Director 合作導演
Joyce Wu 吳家瑜
Brand Designer 品牌設計師
Ken Wu 吳佩圃
Creative Director 創意總監
Kuan Yeh 葉寬
Assistant Consultant 助理顧問
Shufang Cheng 鄭杼芳
Brand Designer 品牌設計師
Wilma Weng 翁慧敏
Research Director 調研總監
Yabe Yeh 葉慈芬
Assistant Brand Designer 助理品牌設計師
Martin Kessler 柯言鼎
Partner, VR 集團創辦人兼管理合夥人
Jesheng Huang 黃哲盛
Senior Consultant 特約顧問
Angel Yang 楊淑燕
Managing Director 總經理