The Goldau Nature and Zoological Park is a family-friendly recreational area in central Switzerland. With 42 hectares of parkland where you can observe deer, wolves, bears, raptors and many other animals at close range, the Goldau Nature and Zoological Park is a scientifically managed zoo dedicated to the breeding and introduction of endangered species.

When open in winter, more than 800 species of animals do not hibernate and can be observed during the cold season, a point dramatized by Process Pro Brands with a variety of advertising ideas.

In early 2019, advertise "For You, We Give Up Hibernation," a humorous film filled with yawning animals who stay awake even when it's hard, especially for winter visitors to the zoo. The video ran in YouTube lead-ins, social media channels and ePanels. A series of promotional posters rounded out the campaign.

In addition, photos of hibernation-free animals labeled #wachimwinter were searched for and published. The winning photos were recognized through Instagram Story Battles.