Project
Logis Suisse: Creating a Fairer Life
As a responsible and ambitious real estate company, Logis Suisse is committed to social and environmental principles throughout the life cycle of its properties.
Founded in 1973, Logis Suisse offers a wide range of residential services for real estate companies from Switzerland that want to bring their customers a fair living space. Process Pro Brands worked with Logis Suisse's management and board of directors to develop a vision for the brand, positioning it as a "fairer place to live," and further developing a brand identity that encompasses both the logo and its key messages.
The new logo embodies the richness of life in many aspects in an open and futuristic way, and symbolizes the spirit of the brand's mission through the use of bright colors to symbolize "social responsibility," "sustainable space," and "partnership.
The new identity design can be flexibly applied to a wide range of media and perfectly represents the brand's positioning of "A Fairer Life".