Project
Digital Rebranding of GIDOR Coiffure
Process Pro brand redesigned the website of Switzerland's largest hairdressing company and launched a campaign featuring the character “Guido Gidor” voiced by Erich Vock.
GIDOR Coiffure, with nearly 100 stores, is ranked number one in Switzerland, and the Process Pro brand was responsible for the rebranding of the website. The new look emphasizes the reduction of unnecessary information and clear instructions for use. The website
gidor.ch
Achieved using WordPress and incorporating a geo-location system to dynamically display business hours and route calculations.
The redesign of the website was accompanied by a campaign with the protagonist “Guido Gidor” - and voiced by the famous actor Erich Vock. On YouTube.In many radio ads and lead-ins This cheeky character explains the advantages of GIDOR Coiffure. These advertisements show, in a humorous way, the excellent price/performance ratio of the leader in this sector.
