FUSO, a brand of Mercedes-Benz Trucks Schweiz AG, is an all-around transportation tool that is ideally suited for the community, landscaping and gardening, and construction industries.

To demonstrate the versatility of the FUSO and its cargo area, the first step in the campaign was to develop a variety of campaign themes. Different products were presented on FUSO trucks in a striking way. Combined with a headline that matched the theme, the brand's message was humorously anchored in the viewer's mind.

These themes can be seen in Switzerland's out-of-home media advertising campaigns, including interactive ads and digital campaigns, as well as in the entertaining “Luigi ConFuso” radio program. The target audience can be reached via the dedicated campaign webpage meinfuso.ch Come and get the message.