Year
2022
Sectors
B2B
science and technology
Service
Brand Recognition
rebranding
Communication Strategy
X-FORT Boutique Technology
Cruising for Security. Protecting the Boundaries
Established in 1989, FineArt Technology is committed to professional software research and development in the areas of data protection, information security, file encryption, and computer asset management. FineArt Technology is proud of its solid technology and rich R&D experience, which has been recognized by numerous national awards and holds more than 132 patents worldwide. Our main product, X-FORT Electronic Data Management System, is an integrated endpoint protection solution that includes DRM file protection, DLP endpoint protection, and ITAM asset management to prevent data leakage from the inside out and protect corporate assets.
Rebranding to Expand Overseas Markets
In addition to the stable development of the Taiwan and Japan markets, in recent years, Boutique Technology has also been actively expanding into the Southeast Asian market, first targeting Singapore, a mature market. In order to expand the international market and effectively support distributors, Boutique Technology needs to build a strategic foundation for the product brand X-FORT and obtain the consensus of the management team to further develop a brand identity system and management tools in line with the international market, which will not only effectively communicate the brand value and management of the brand, but will also ensure that the brand is implemented and operated in a sustainable manner.
Understanding the needs of target groups and communicating brand values accurately
ProcessPro has conducted in-depth interviews internally and externally to understand the strengths of X-FORT and the needs of the customer base, to find out the unique value of the brand in the market, and to assist the brand management team to reach a consensus on the future development of the brand in the brand strategy consensus meeting. Based on the new strategic foundation, a new brand identity system has been developed, which is expected to enable the brand to communicate its values more clearly and intuitively in the market. Due to the comprehensive and detailed functions of X-FORT, an icon system for the functions of product modules has also been developed, which will help the brand to communicate its brand spirit and product functions effectively and precisely.
Invisible Shield Ultimate Guard
The logo combines the wrapping form of "X" with the image of a protective shield to realize X-FORT's spirit of providing customers with comprehensive end-to-end protection and ultimate guardianship. The overall atmosphere of the brand incorporates blue and purple gradient colors and contrasts of light and dark to create a technological futuristic effect, demonstrating the brand's characteristics of both forward-looking vision and high-end technology. The overlapping light of the shield is used to create a hierarchical secondary graphic that matches the brand's image, effectively conveying the brand's message of safeguarding its assets.
Satisfies the need for comprehensive endpoint protection
X-FORT provides a system of functional modules for customer control, auditing, monitoring, and management. Therefore, a series of icons are developed for each function to enhance users' understanding and impression of the product system modules. The systematic icons can be used on websites, brochures, posters and other promotional materials to effectively communicate service content and programs, and to create a coherent brand experience online and offline.
