Year
2021
Sectors
B2B
manufacture
Medical
Service
brand strategy
Re-branding
Brand Recognition
Foremount
Insulation with Innovation
Since 1996, Foremount has been committed to medical equipment, baby products, various plastic molding and pressurized hard molding products, etc. We have more than 20 years of experience in the field of development and manufacturing and medical export, especially liquid silicone, rubber, to provide customers with professional respiratory and emergency medical products related to OEM and ODM services, and its products are widely sold to Europe, the United States and Canada, Australia, Japan and other regions. Its products are widely sold in Europe, the United States, Canada, Australia, Japan and other regions. Far Eastern has a professional and strong R&D team, as well as a smooth and efficient production line. In addition, Far Eastern insists on the quality of its products, which have passed stringent tests to fulfill customers' requirements.
Since 1996, Foremount has been committed to medical equipment, baby products, various plastic molding and pressurized hard molding products, etc. We have more than 20 years of experience in the field of development and manufacturing and medical export, especially liquid silicone, rubber, to provide customers with professional respiratory and emergency medical products related to OEM and ODM services, and its products are widely sold to Europe, the United States and Canada, Australia, Japan and other regions. Its products are widely sold in Europe, the United States, Canada, Australia, Japan and other regions. Far Eastern has a professional and strong R&D team, as well as a smooth and efficient production line. In addition, Far Eastern insists on the quality of its products, which have passed stringent tests to fulfill customers' requirements.
Defining a new look for a company that has been in business for more than 20 years and going global
Since Far Eastern Trading's corporate identity has been in use for many years, and there is no perfect brand identity system specification, due to the fact that the relevant products have been updated at different times, the overall image of the corporate brand has not been consistently presented since its development. Therefore, Process assisted in reorganizing the internal marketing applications of the enterprise, and through this brand optimization project, established an identification system that can present the characteristics of the brand, and then continued to implement it into the design of the applications and developed the brand specification manual, which will serve as a management tool for the subsequent development of the brand, as well as in response to the development of the international market, and rebuilt the overall brand image with a more international sense, in line with the spirit of the brand.
Reinvigorated to create a comfortable and moisturized respirator brand.
The Foremount logo represents the brand's spirit of innovation and continuous improvement in respiratory care equipment. In addition to the F as the main structure of the logo, which conveys the characteristics of respiratory medical products through the imagery of wings flapping and airflow, the logo also incorporates the imagery of a mountain, which expresses Foremount's spirit of continuous improvement and reaching for the top. In terms of color, the logo extends the brand's original dark blue color, which expresses a stable and trustworthy quality, and combines it with warm orange to create a friendly, warm, and vital image of the brand, which is different from the previous cool colors in the medical industry.
Renovation of the official website to deepen the brand communication experience
Brand website is the easiest medium for consumers to interact with the brand. Pro assisted FET in rethinking how to present the new identity, brand image and interactive experience on the website, so that consumers can feel the brand power of FET. The simple and clean style of the website demonstrates the reassuring and comfortable feeling of medical products. In order to strengthen the brand's friendly and warm image, the color scheme uses the brand's orange color as part of the button embellishment and the brand's blue color block to create a dynamic parallax layer, which expresses the feeling of comfort and respiration that FETL gives to people. In order to make the browsing experience smoother for modern consumers, the website is planned with RWD, so that the best visual effect can be obtained on computers, tablets, mobile phones and other devices.
Demonstrates warmth and comfort.
Foremount's brand image continues to give people a sense of comfort and emphasizes the process of friendly and cordial communication between people. The product images utilize a clean space and matte glazing to express the brand's warm and high-quality image, demonstrating the reassuring, comfortable, and clean nature of the medical industry.
"The internationalized team and the friendly local communication make each other's progress more efficient and precise! Through the design of the core logo: two leading wings, the continuity of the past and the hope for the future, Far Eastern has become a team full of vision even in the face of the impact of the epidemic at this 25th anniversary! Thank you Pro!
Chairman - Jiang Changcun, Far Eastern Enterprise Co.
