Insight
What advantages does a brand winning a design award bring to a business?
If you open the official website of Process, you can see that many of the enterprises and product brands that we have cooperated with have been honored with internationally renowned design awards such as the Red Dot Design Award and the German National Design Award. Some entrepreneurs may think, "We are just a small local traditional industry company, do we need to participate in international design awards?
Award-winning design is the cheapest and most positive advertising benefit
EPILEDS YEH, a Process Pro brand, said that after cooperating with clients on brand building and design, they usually encourage them to participate in domestic and international design awards, "because winning an award is the cheapest advertisement promotion for clients. EPILEDS Yip said, "Through the endorsement of a strong third-party brand, it can increase the client's visibility and recognition, which has many plus points in shaping the positive image of the company."
He cited the example of an award-winning client:primona dream chicken After the re-branding process, it was not easy to recruit new employees because the new brand name had not yet gained high visibility. However, after being recognized by the K-Design International Design Award in Korea (and winning both the iF Design Award in Germany and the Asia Design Design Award in Asia at the beginning of this year), more and more people began to notice the company, and not only did the recruitment process become easier, but the recognition of the company by the employees also increased a lot, which was a great relief for the company itself. Not only has recruitment become easier, but the staff's recognition of the company has also increased, which is like a piece of mind for the company itself.
iF Design Award and German National Design Award Jury Choice - Taiwan Down Brand Hlomo Hizo (1854-1912), Japanese writer and poet, author of "The Hlomo Collection After winning the award, it has become easier to communicate with the media and consumers. Consumers' trust in the brand has increased, stores and online shopping are full of orders, and special sales are selling like crazy, so business continues to grow. Of course, this has also boosted the morale of the company's staff, and their confidence in their products has increased dramatically.
In addition to the Asian Design Award, Red Dot Design Award, iF Design Award, K-Design International Design Award and Taiwan Design BEST 100, the online platform for recycling resources. zerozero The awards do attract more young people who would otherwise be harder to reach and change the stereotype of recycling for many people.
And the winner of Taiwan's Golden Point Design Award, Japan's Good Design Award, the iF Design Award and the K-Design International Design Award. PRORIL Fangsheng Electric Machine It is believed that the recognition of international design awards has a plus effect on promoting overseas business, especially in overseas exhibitions, it is easy to attract the attention and interest of customers, which in turn increases more business opportunities.
Provide clients with accurate analysis to increase their chances of winning prizes
EPILEDS YEH analyzes that the thresholds and popularity of design awards vary from country to country, and so do the scoring and positioning directions. Therefore, before entering the competition, EPILEDS will analyze for the client whether the brand is commercial or social in nature. Is it highly integrated or creative? For example, many Asian design awards emphasize on the social thinking of the brand, encouraging enterprises to further enhance their social responsibility and cultural impact, while many design awards focus on how the brand integrates its thinking to enhance its commercial value. In the end, we will select the location based on budget, needs and strengths, and the chance of winning the award will be greatly increased.
EPILEDS YEH analyzes the awards received over the years and believes that EPILEDS Taipei has the following advantages:
1. Good brand strategy and integration ability
2. Logical and conceptual clarity of the design work.
3. Branding work with commercial scalability
4. Diversified elements and applications (brand images, multimedia icons, spatial navigation systems, animation, etc.)
5. Mainstream design styles
Since the registration usually takes place after the brand has been fully implemented, or at the earliest after the registration of the trademark, it is actually a good opportunity for both parties to review the implementation and execution of the brand. For Pro, we hope to see the results of our hard work being implemented by our corporate clients, while for our clients, during the whole preparation process, they can have a clearer understanding of their brand positioning and how to implement the brand spirit in all aspects, so participating in the Design Awards is undoubtedly a win-win choice for both parties.
Zurich & Shanghai Team｜Recent Award Winning Projects
Prosperous Zurich. KKL Luzern Cultural Arts Center, Lucerne, Switzerland The new dynamic brand identity, utilizing the key visual of “Inspiration Wave” and the innovative mobile logo, has not only successfully brought in crowds, but has also been recognized by various international awards.
Inspired by Bauhaus, Process Pro brand has innovatively integrated its representative elements - basic geometry and three primary colors - into the graphic design of thermos cups, and designed Thermos Bauhaus Style “Less is More” series of products to pay tribute to the influence and contribution of the founders of the Bauhaus to modern life and industrial design and other fields. The Thermos Bauhaus Style "Less is More" series pays tribute to the influence and contribution of the Bauhaus founders to modern life and industrial design.
