In 2008, the SIX Group was formed by the merger of the three financial infrastructure providers SWX Group, Telekurs Group and SIS Group. The SIX Group currently operates the infrastructure of the Swiss financial center and offers its international clients a wide range of services in securities trading, financial information or banking.
Process helped SIX to develop the brand positioning, brand identity and brand architecture, as well as to conceptualize various internal and external communication media and solutions, and to practically apply the new brand image to all touch points.
ProcessPro helped SIX to create a unique iconography that extends the S-element pattern of the logo into the icon language, developing more than 80 context-specific applications.