Year
2023
Sectors
B2C
manufacture
Service
brand strategy
Brand Concept and Design
Bauwerk
Designing Healthy Living Space
For more than 70 years, Bauwerk in St. Margareten has specialized in the production of high-quality parquet floors. Nowadays, Bauwerk offers even more diversified services: space-configuring inspirations for health and individual living.
Bauwerk is one of the leading flooring manufacturers in Europe, offering top quality parquet products made in Switzerland, and is committed to using natural wood to bring the best out of people.
Process assisted Bauwerk with a rebranding exercise to shift the brand's positioning from a technology-based manufacturing company to a market-driven business, as well as planning the foundation of the brand's strategy, further developing a new identity design, and planning the execution of a comprehensive external media application.
