Year
2023
Sectors
B2B
science and technology
Service
Brand Design
COMMEET
Your success, our commitment. our commitment.
Founded in 2016, Tripresso is Taiwan's first e-commerce platform focusing on overseas group travel; through digital tools, statistics and analysis of big data, Tripresso assists consumers to quickly select the most suitable travel itinerary. 2019, Tripresso develops one-stop Corporate Travel Solution (CTS) to help companies plan business travel and manage expenses with the most accurate, easy and flexible system. 2020, Tripresso adopts a multi-brand structure to start brand naming and branding for CTS. In 2019, Tripresso will develop a one-stop Corporate Travel Solution (CTS) to help companies plan business travel and manage expenses with the most accurate, easy and flexible system. 2020, Tripresso will adopt a multi-brand structure, start the brand naming and identity construction project for CTS, and launch active promotion from 2021 onwards.
Founded in 2016, Tripresso is Taiwan's first e-commerce platform focusing on overseas group travel; through digital tools, statistics and analysis of big data, Tripresso assists consumers to quickly select the most suitable travel itinerary. 2019, Tripresso develops one-stop Corporate Travel Solution (CTS) to help companies plan business travel and manage expenses with the most accurate, easy and flexible system. 2020, Tripresso adopts a multi-brand structure to start brand naming and branding for CTS. In 2019, Tripresso will develop a one-stop Corporate Travel Solution (CTS) to help companies plan business travel and manage expenses with the most accurate, easy and flexible system. 2020, Tripresso will adopt a multi-brand structure, start the brand naming and identity construction project for CTS, and launch active promotion from 2021 onwards.
Tap me.See more service descriptions and enjoy the ProCustomer partnership offer.
Creating a new brand with "high relevance" to corporate customers
Tripresso has a thorough understanding of CTS' market environment, competitors and customer profile. Therefore, Tripresso further planned face-to-face interviews with the corporate customer base to understand their perceptions, attitudes, and feelings towards CTS, in order to gain in-depth insights into the pain points and benefits of customers, which would serve as the basis for branding and storytelling. Tripresso also held a brand design consensus meeting, which was designed to capture the source of design inspiration and build team consensus through sensory symbols workshops, in order to create a brand with a high degree of relevance to customers.
Your success, our commitment.
Puro provided Tripresso with brand naming consulting services, assisting Tripresso in selecting from a wide range of internally developed naming options under the name ofCOMMEET"COMMEET is Come and Meet, which represents the brand's commitment and expects to fulfill the company's commitment to its customers, because COMMEET believes that every trip is a journey to expand business opportunities and build relationships.
Puro also develops the brand essence based on the meaning of the name COMMEET:
Your success, our commitment.
"...We care, you care, leave the tedious process to us, expand more opportunities for employee achievement, create more future for business success, look forward to better together, better together!
Linking Optimal Fit
COMMEET's logo design utilizes the concepts of Come and Meet, which are the components of the brand name, to connect the core needs of business travelers' "meeting". Through the visual representation of the brand identity, it not only expresses the ability to quickly solve various business trip problems through a one-stop system, but also symbolizes the connectivity between points A and B of the trip, providing people with the best adapted trip solutions.
Create a professional and easy-to-use brand atmosphere
Through customer journey interviews, we have learned about the inconvenient pain points of travel services in common enterprises. In terms of design, in order to present both a professional image and an easy-to-use atmosphere, Process flexibly utilizes auxiliary graphics, icons, and illustrations to match the variable and dynamic qualities, demonstrating the flexibility of brand identity and communication, and reversing the impression of a busy travel scene so that each journey can be more stable and steady.
"Unleashing the potential of our employees to help our clients succeed", we are glad to work with the Pro Team, who share a similar philosophy, and through branding and belief shaping, we have inspired each partner to create the first Travel and Expense Management System in Taiwan, which is dedicated to client achievement.
COMMEET CEO & Founder - Jerry Hong
Tap me. See more service descriptions and enjoy the ProCustomer partnership offer.
