News
108 Years of Brand Taiwan Development Program-Counseling Application Launched
Application Date: Now～2019/4/3
The second phase of the "Brand Taiwan Development Program" is promoted by the Industrial Development Bureau of the Ministry of Economic Affairs, integrating the energies of professional executive teams such as the Taiwan Institute of Economic Research, brand management consulting firms, and the Institute of Science and Law of the Council of Information Industry, etc., to provide consultation and diagnostic services for the development of branding for Taiwan enterprises. processPro brand has long been cooperating with the program, encouraging enterprises to apply for it, and together we are cultivating the value of the brand and strengthening the international competitiveness of Taiwan's brands. We encourage enterprises to apply for the program and work together to deepen their brand value, go global, and strengthen the international competitiveness of Taiwan's brands.
In order to assist Taiwan enterprises in cultivating their brand value, the government has been using the "Brand Taiwan Development Program" to help Taiwan enterprises interested in developing international brands by providing subsidies for counseling and commissioning domestic and foreign professional consulting firms to carry out brand consultation, diagnosis, and counseling, and to help enterprises review the foundation of their past brand development, current brand competitiveness and positioning, and to further develop their branding strategies and specific implementation plans. This will help companies to enhance the value of their brands and become more competitive in the international arena. The maximum amount for each case is NT$1.5 million, and we sincerely invite corporate partners to apply.
For more information on how to apply, please contact:
108 Years of Brand Taiwan Development Program Phase II - Vendor Counseling Application Guidelines
In order to further help enterprises to understand, from 3/14 onwards, we will hold a seminar in the North, Central and South, welcome to register to participate in: Brand Taiwan Development Program Seminars
Pro assisted in counseling the business:Versicom FLUXTEX
Creating a New Business Landscape
FLUXTEK is a water purifier brand from Taiwan that markets globally. Founded in 2000, FLUXTEK is engaged in the production, manufacturing, and sales of water purification equipment, various filters and consumables, as well as the provision of various water purification equipment products and spare parts to customers, with a marketing network spanning over 25 countries, including Spain, the United Kingdom, the Middle East, Japan, and South-East Asia, and is a leading brand in emerging markets such as Turkey. With a focus on B2B in the past, the company has achieved significant results in expanding its global market, so it will further promote its B2C brand, hoping to enhance the brand impression of the FANSHICON brand among end-consumers through the Brand Taiwan Counseling Program of the Industrial Development Bureau of the Ministry of Economic Affairs, which is aimed at shaping the brand's positioning and image.
Pro assisted in counseling the business:EXIN
Innovation and excellence for internationalization
EXIN is committed to developing high-quality medical devices and focusing on the respiratory care market, as well as being a solution provider for healthcare management optimization. Taking the Asian market as the starting point of the brand and aiming to expand globally, Prosperity assisted EXIN in establishing the brand positioning, core values and developing the brand strategy and brand identity system in line with the international positioning through the Taiwan Branding Counseling Program of the Industrial Development Bureau of the Ministry of Economic Affairs of the People's Republic of China. The new logo is shaped by the dynamic image of the breath going in and coming out and integrates the different product lines through the auxiliary colors, making a long-term and comprehensive planning for the brand, and the new identity system demonstrates the rational and professional image and innovative technology of EXIN in the medical industry. The new identification system demonstrates EXIN's rational and professional image and innovative technology in the medical field, laying a solid foundation for the new brand.
