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Interview

Brain Magazine Report] New Trends in the Design Industry

"Brainstorming Magazine

(Written by: Brain Magazine, Ms. Siu Yu Chin)

ProcessPro is honored to be invited to share two examples of brands in the trend in this month's issue of Brain Magazine's special report: Trends in the Design Industry, including Switzerland's first sustainable digital bank, radicant, and Taiwan's CML. radicant is the original sustainable digital bank, and the elements of sustainable management have been closely linked to the source of the brand's design, to convey the spirit of the brand in its entirety. The brand is designed to convey the spirit of the brand. CML Taiwan specializes in B2B hydraulic product manufacturing and sales, overriding the description of the functionality of the product, the Process brand uses the brand's perspective to refine the brand's main purpose of "Passion Drives", and the brand design is more closely linked to the spirit of this display, not only in the field of the industry has a very unique visual presentation, but also demonstrates the power of the brand to drive the world and continue to make progress. The brand design also closely follows the spirit of "Passion Drives".

The following is a reprint of an article from the September 2022 issue of Brain Magazine.

New Design Trend: Generation Z Leads the Way

With the arrival of Generation Z, who are beginning to assert their power and demand innovation in terms of society, environment, diversity and political change, more diverse materials, more open-ended arrangements and more saturated colors will become the mainstream of design in 2022 as the younger generation aspires to reshape the world's imagery. The market is seeing more visual themes "designed with irregular compositions, neon colors, and color gradients," and Apple and other boutique fashion brands are revisiting the more colorful and vibrant styles of the past.

This wave has a tendency to continue fermentation, design is no longer limited to the visual, 2022 in the epidemic and technology, the public life style gradually from reality into the virtual technology, in the carrier of the transition period, 2023 design will be more easily with dynamic, auditory, virtual reality, etc. ....... collision with a more diversified appearance.

A return to basics is spreading. Some people in the market realize that social networks create an illusion of company and a sense of loss after the illusion ends, so they try to quit this addictive feeling and return to pure design experience, simple materials and colors, de-complicated product design, and single-function home appliances.

Meta-universe is growing in popularity, and consumers are placing more emphasis on interactivity.

With the rise of the 'metaverse' in 2021, the trend for consumers to emphasize interactivity is even more pronounced. After all, a major part of its conceptual development is 'co-creation'; and the ability to transcend reality and other parallel universes is becoming even more important. This year's design trends emphasize highly interactive content with a sense of participation, immersion, and multi-dimensional space, and this trend is expected to continue into the future in 2023 and beyond.

As the entrance to the meta-universe, the trend of "Introducing AR" can be clearly felt in various industries, such as industrial manufacturing, tourism and entertainment, medical rehabilitation, fashion, etc. Not only does it help high-risk customers to have more intuitive and efficient education and training, but AR can also fully satisfy the needs of "cross-domain and cross-temporal" such as long-distance medical consultation, realistically recreating the historical scenes and the present-day contrasts, etc. The virtual and real interactive environment makes the exhibition more immersive, attracting attention and solving problems more effectively. The virtual-reality interactive environment also makes the exhibition more immersive, attracting attention and solving problems more effectively.

At the same time there is also another line of design merger, that is, minimalist design style, and emphasize the design of the issue of action, such as: sustainable environmental protection, identity, political aspirations ... etc.; therefore, extended to the physical exhibition, a variety of exhibitions bloomed all over the place, with different styles and themes, visitors can according to their own interests to dig a lot of very different exhibition content. This will lead to a more and more obvious differentiation, and design will ultimately return to the viewer, for the viewer is the design.

Emphasis on Individualized Differences and the Connection between Environment and People

The standardized computer fonts are no longer enough to satisfy the design trend, and customized fonts have become an important part of design due to their uniqueness. This trend has led to the emergence of a number of companies specializing in font design that sell uniquely designed fonts as a revenue item.

The world has experienced pandemic recovery, socio-political issues, devastating climate change that has transformed the corporate world, as well as the entire marketing and business world, and profound changes in consumer behavior that have had a significant impact on the way brands communicate with their customers - and in the face of mounting challenges and pressures, brands need to take a stance on setting concrete and achievable goals and commitments for sustainable production. brands must take a stand and set specific and achievable goals and commitments for sustainable production.

Creating a native brand identity system based on sustainable aspirations

A newly established Swiss sustainable digital bank, radicant, creates an image of transparency, diversity and uniqueness in information. processPro uses images to convey the brand spirit, using a plant that protects against radiation as the corporate identity, and the biological characteristics of the new shoots that grow during the process of growth will be separated from the old roots, which symbolizes inheritance and sustainability, and uses green and beige colors as the overall visual match. In the case of this kind of sustainable native brand, the concept of sustainability can be taken into account in every communication detail, from the design of the corporate identity system to the transmission of messages and the visual performance of each contact point, and then be manifested.

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EPILEDS YEH, Creative Director of Process Pro brand, also said that the direction of design is slowly developing towards the issue of people and environment, and modern people pay more attention to the living environment we are living in, from "environmentally friendly" to "nowadays" sustainability, expanding to a broader level.

In the next few years, "sustainability" is not just about following the same issues, but also about integrating with the brand in a more relevant way, in order to create the brand's own sustainable communication. Sustainability has become an obvious subject that global enterprises cannot ignore. In addition to being closely related to the business model of the enterprise, it allows brand customers to feel the uniqueness of the brand from the external performance of the brand, which embodies the idea of sustainable value.