Imagine what would happen if a medication that was so beneficial and important to people was no longer produced by companies because it no longer brought in enough profit. Galepharm, a pharmaceutical company based in Zurich, was born out of this situation so that patients would continue to have access to medicines, some of which have even become essential to their lives.

Galepharm commissioned ProcessPro to define their corporate positioning and values in their brand strategy and to express this language in contemporary design.

The new website and new packaging will be gradually launched in 2019. The new look will be a far cry from the generic and will emphasize a strong sense of freshness and modernity in addition to the more serious basis of the drug. These design concepts reflect Galepharm's consistent approach everywhere: interpreted and tested against modern standards.