Year
2023
Sectors
B2C
financial
Service
brand strategy
brand naming
Brand Recognition
zingala 銀角零卡
Sparkle your days Realize the everyday extraordinary
Zhongxin Capital, a subsidiary of China Rent Holdings, integrated its corporate resource strengths in 2000 and took the lead in the industry by providing consumers with an installment consumption method that is different from that in the market. "Zero Card Instalment" is a new type of installment consumption service launched by Jones Lang LaSalle in 2018, which focuses on allowing users to make purchases by installment without tying up their credit cards, bank accounts, stored value or annual fees.
Zhongxin Capital, a subsidiary of China Rent Holdings, integrated its corporate resource strengths in 2000 and took the lead in the industry by providing consumers with an installment consumption method that is different from that in the market. "Zero Card Instalment" is a new type of installment consumption service launched by Jones Lang LaSalle in 2018, which focuses on allowing users to make purchases by installment without tying up their credit cards, bank accounts, stored value or annual fees.
Laying a solid foundation of brand strategy to build the first brand of new-style consumer payments
With this in mind and optimistic about the market potential, CLC ZeroCard has launched a brand optimization project to ensure its continued leading position in order to promote financial inclusion and to face the competition in the financial market as well as the future deployment in the international market.
However, the public is skeptical and distrustful of the Buy Now Pay Later (BNPL) industry, so ZeroCard not only needs to use "differentiation" as a breakthrough strategy, but also needs to build a trustworthy image of the brand.
Therefore, ProActive assisted ZeroCard in launching a brand building and optimization project, hoping to lay a solid foundation for the brand through brand diagnostic analysis and brand strategy development, and to support the optimized brand naming through objective market research, and to further develop the brand communication strategy framework, identity system, brand design applications, and brand management manuals, so as to truly convey ZeroCard's unique value that is distinctive from that of its competitors, and to be on track for the payment services to be launched in the first quarter of 2022. The company will be launching its payment service in the first quarter of 2022.
Turnaround, start from scratch and realize your ideal life in advance.
The new optimized brand has aroused curiosity and attention with the creative name “zingala銀角零卡”. zingala is similar to the Taiwanese word for copper plate (銀角兒gîn-kak-á), and “zing” means enthusiastic cheering, while ”gala” represents extravagance and grandeur. zing" means enthusiastic cheering; "gala" represents a grand ceremony, grandeur. The word "zing" also has the harmony of zero, expanding from zero to infinity, in the hope of creating every good consumption and infinite possibilities for customers. Adding product attributes and the complementary phrase "big installment, small payment" attracts consumers' attention and raises awareness, while at the same time taking into account the sense of professionalism/reliability required for financial products.
Zero is infinite, flip the future
The design of the logo highly echoes the brand name and brand proposition, using the simple shape of coins to create a two-way flow pattern through intersection and combination, specifically expressing the "0" symbol, symbolizing that the "zingala 銀角零卡" helps consumers start from zero, providing a flexible way of payment for the new era, and making everyday life more unusual. The dynamic logo is based on the harmony of its name, with the sound of crashing change, which is intuitively associated with the brand.
Externally, based on Pro's refined message house and brand communication strategy framework, the company uses the strategies of "reversing the existing industry definitions" and "implanting reasonable reasons for choosing the zingala 銀角零卡" among many consumer payment methods; effectively influencing and convincing the target customer groups based on the principles of "reciprocity," "social recognition," and "favoritism;" effectively accumulating the brand image, enhancing the effectiveness of brand optimization, and creating a new type of brand. The first brand in consumer payment.
Flexible roles to enhance digital communication and emotional connection with brands
Using the unicorn as the communication character of the Silver Horn Zero Card not only creates an association between the "silver horn" and the brand name "Silver Horn", but also injects a unique brand personality and an easy-to-associate scene for consumers, enabling them to project and interact with the brand. ProActive helps to create motion and expression systems that can be used at any brand-customer touchpoint to enhance digital touchpoint communication and create a strong emotional connection with the brand!
(The communication roles are defined by Process Pro as character design specifications, and extended and developed by the zingala Silverhorn zero-card design team)
New Identity, New Experience
Puro has also developed brand identity elements and design applications, including brand website templates, apps, graphic templates and PowerPoint presentation templates, to bring consumers a new digital consumer experience with a new look!
(App, website design by Process Pro definition template specification, and by zingala silver corner zero card design team to extend and landing development)
Communication Role, Website, App, Press Conference Image by zingala 銀角零卡 / Zhongxin Capital Corporation under license.
