Year
2018
Sectors
B2C
Consumption
Service
Re-branding
Health Life Heron Hazo
A feathered gem to be treasured
Founded in 1908, Ho-Lung Woolen Factory has been insisting on "quality, integrity and service" for over a hundred years, and has been the OEM of bedding and down apparel for fine brands from Europe, America, Japan and other countries.
In 2016, HELONG decided to re-brand “HELONG Feather Collection” to provide the best, the most natural and the purest products to the Taiwanese consumers who live in this land together with the craftsmanship and technology accumulated over the past hundred years, as well as the top quality down materials at an affordable price.
"An impeccably branded design in terms of form and quality, its beautiful imagery perfectly expresses the company's focus on quality."
German Design Award Jury of the German National Design Award
Honorary Awards
2019 German Brand Award - Winner, 2019 German Brand Award - Special Award (Brand Experience of the Year), 2019 German National Design Award - Special Award, 2018 iF Design Design Award
Creating the Oriental exquisite down brand
Although the use of precious down originated in the West, how to convey the brand characteristics of creating exquisite down fabrics became an important consideration in developing the brand's design concept when facing the Taiwanese/Chinese women as the main customer base.
Design Concept
The concept of "Duo Bao Ge" is used to develop the character "藏" to emphasize that the products are worth treasuring, and that quality comes first in the form of layers and layers of careful storage. The concept of "Window Flower" is incorporated into the classic and elegant font, emphasizing the traditional and restrained oriental style of Taiwan.
To create a Taiwan/Chinese/Oriental boutique. This design concept was extended to a range of design products, including collateral, brand identity, website and advertising guidelines, to create an overall atmosphere that reinforces the subtle, minimalist oriental feel of Taiwan.
Based on the annual promotional theme of Hoplong, and assisting Hoplong Hazo in defining the TOG promotional theme, Pro has taken a new brand image to convey the concept of the new product functionality, and to continue the spirit of minimalist oriental aesthetics.
TOG Thermal Performance Concept Bedding Series
The new series of HLF products all utilize the TOG value of heat preservation as the basis to find out the most appropriate filling amount, supplemented by the secret three-dimensional sewing height, the overall design allows the duvet to give full play to the multiplier effect, providing consumers with the best comfortable sleep! In order to convey the concept of functionality of the new product, we shot a new brand image to continue the spirit of minimalist oriental aesthetics.
New Product Launch
We have established a communication image for the TOG brand and provided Haplong Hazo with a series of promotions on social media, official websites, press conferences...etc. We have also created a new brand image for the TOG brand.
