Insight｜Event
Swisspro Employer Branding Forum
In the modern environment of talent shortage and fierce competition, attracting and retaining talented people is more critical than ever, and a strong employer brand is a key factor in realizing this goal.
But what exactly is employer branding and why should you care? Your employer brand is your reputation as an employer, including your company culture, values and employee experience.
In this Employer Branding Forum, we'll share how to create a compelling and authentic employer brand that appeals to your target audience. You'll also be able to network with other business leaders and HR professionals, share best practices, and gain valuable insights and inspiration.
Whether you are a business owner, a branding/marketing executive, an HR professional, or anyone else responsible for shaping your company's employer brand, this event is for you. We believe that building a strong employer brand is critical to the success of any business, and we hope you'll join us for this important conversation. We look forward to seeing you at the Employer Branding Forum to build an employer brand that stands out from the crowd and wins talent!
Event Date: Tuesday, May 23, 2023, 13:30-16:40
Venue: Thanksgiving Hall, 2F, JIU Conference Center, No. 1, Sec. 3, Zhongxiao E. Rd.
Event Agenda
Speakers
Founder and Managing Partner of Process Group, he has extensive business and political experience in Switzerland. He has served as Brand Director of Swissair, worked for internationally recognized brands, and has been a juror for the iF and many other international design awards. He has led the Process Group to win over 120 awards worldwide, and is a member of the Leading Swiss Agency, as well as being a veteran of many battles in the shopping mall. As the Swiss government encourages private enterprise to enter politics, he has also served as the mayor of the Swiss town of Zumikon, bringing his know-how from the shopping malls to the political arena, a rich and diversified experience that has made the Swiss brand shine internationally.
Angel is full of love and passion for everything, with rich marketing planning and efficient execution! Over the past 20 years, she has served advertising agencies, education, tourism, consumer goods and publishing industries, including the New Zealand Tourism Board, the general agent of Lekomat Taiwan, Business Week, Bank of Taiwan, Toyo Pharmaceuticals and Xin Yang Holdings, with rich experience in brand marketing, event planning and execution, not only has innovative planning, but also good at She is not only a creative planner, but also good at putting plans into practice and has efficient execution. She loves to communicate and share with people, and always believes that through brand building or reengineering, the world can see the true value and strength of Taiwanese companies, for which she is always full of excitement and sense of mission!
Having served international bookstores, the New Zealand Tourism Board and the Australian Tourism Board in Taiwan, as an industry reporter and a marketing PR consultant, his rich experience in client service has sharpened his keen insight into the market, and has given him the ability to communicate and manage brands, as well as all-around PR and marketing experience. He has served clients in a wide range of industries, and believes that brands are the embodiment of people. He believes that by discovering the inner qualities of the operators, we can promote the communication between people and us, and create a better world together.
Abel joined KPMG Taiwan as a consultant with over 20 years of experience in industrial and manufacturing restructuring and performance improvement, and has led a team of consultants with a wide range of expertise, from strategy calibration and innovative business model planning to organization design and corporate culture reshaping, to assist companies in transforming their business from the ground up! In recent years, Abel has also assisted enterprises in planning for Industry 4.0, IOT, and digital transformation, from talent development, compensation and performance system construction, to green supply chain, production and marketing mechanism, cost optimization, and the application of information tools to enhance the quality and competitiveness of enterprises.
With more than 10 years of experience as a senior executive in the industry, drawing on the solid theoretical and training design advantages of international consulting firms, and combining the rich practical experience of Taiwanese instructors, we have been carefully selecting instructors/consultants since we started our business in 2010, creating deep and long-term "partnerships" to ensure that the courses are highly structured, moving towards "precision" and "concrete landing", and making great efforts to develop the professionalism of the business and the PMs. We have also spared no effort in the professional development of business and PM. Since its founding, we have been upholding the belief of "creating and enriching the value of others", which has enabled the brand to continue to be supported and recognized by our corporate partners.
Amy is the second-generation successor of the company and continues to inject new blood into the business with innovative and progressive thinking. Dai-In Pumps is a leading water pump brand with 56 years of experience in Taiwan. With the brand motto of "Better Life Through Innovation" at the core, Dai-In Pumps continues to create a good product and service experience for its customers. Dajing Pumps develops high-efficiency, intelligent and environmentally friendly water pumps for various industries, and has obtained many international certifications and more than 100 patents. Amy is looking forward to adhering to the ESG philosophy of sustainable management and leading the team in the pursuit of excellence and innovation, so that the brand can travel all over the world and continue to bring good products and service experiences to our lives. We will continue to bring prosperity to our lives.
He is currently the Director of Ethics and Human Resources at Hsinyi Housing, an Associate Professor at the Department of Business Administration of Fu Jen Catholic University, a board member of the Chinese Association for the Advancement of Business Ethics Education, and the CEO of the AACSB Accreditation Program at the School of Management of Fu Jen Catholic University. His research areas include corporate ethics-oriented decision-making, core function-oriented management system, human resource rationalization assessment, competency-based learning model, and human resource management system construction. His books include Workplace Ethics: Toward WE Workplace Ethics Certification and Corporate Ethics: Toward BE Corporate Ethics Certification.
Ling is a team member of the Brand Yofei Project Team. After graduating from the Graduate School of Architecture and Urban and Rural Studies at National Taiwan University, Ling has cultivated diverse perspectives and expertise in the fields of project management (PMP), industry promotion, brand management, and business district counseling. She has been promoting branding programs for more than 10 years, and helping Taiwanese companies to shine in branding is her greatest source of fulfillment.
