Year
2024
Sectors
B2B
manufacture
Service
brand strategy
Brand Design
Brand Recognition
HONOR SEIKI
Honor to be your partner
Founded in 1987, Taiwan Wingtian Precision Machinery Co., Ltd. is a company that provides high-efficiency machine tools for the world's infrastructures. From standardized products to customized solutions, the company has accumulated extensive experience in a one-stop service model, focusing on CNC vertical lathes and turning and milling centers, which are widely used in the fields of precision bearings, wind power generation, land transportation to aerospace equipment, laying a solid foundation for various industries.
Founded in 1987, Taiwan Wingtian Precision Machinery Co., Ltd. is a company that provides high-efficiency machine tools for the world's infrastructures. From standardized products to customized solutions, the company has accumulated extensive experience in a one-stop service model, focusing on CNC vertical lathes and turning and milling centers, which are widely used in the fields of precision bearings, wind power generation, land transportation to aerospace equipment, laying a solid foundation for various industries.
The logo of Wingtech Precision Machinery is the visual symbol of founder Chen Songtian's beliefs, demonstrating that the brand has the spirit of sustainability like a crane, navigating the blue ocean with research and development innovations, and bringing these beliefs to the world through the absolute commitment of honesty and sincerity, ultimately bringing honor to all.
Building a new brand image and laying a solid foundation for the IPO
Pro formulated a complete brand optimization project for Wingtat Precision Machinery, examining and giving professional advice on everything from brand story construction to brand identity system. Through the brand visual code consensus camp, we invited internal staff from top to bottom and from different levels to work together to develop the brand strategy, so as to consolidate the corporate consensus and the sense of brand identity among the staff.
The new brand identity of Glorietta Precision Machinery has been redesigned to meet the modern standard characters without changing the original logo shape. The brand's core values of innovative research and development, product quality, and customer service are presented through the use of supporting graphics and color systems. The brand slogan "Honor, to be your partner..." is used as the overall brand visualization, laying a solid brand foundation for the company's listing.
Focused brand strategy based on link identity design
SINYA has identified e-sports gamers and creators as its main customer segments through a strategy workshop. Through a customer survey, SINYA has learned about the values of these two groups: "transcendence and fulfillment", and then worked with the branding team to formulate brand strategy bases for the brand's vision and mission, brand positioning, brand proposition, core values, and guiding principles, and to develop and shape the brand's unique brand identity in this manner.
The brand does not forget the original intention, R & D bold innovation
In order to help Wingtat Precision Machinery retain its original brand identity and at the same time inject a new brand image, ProTech has divided the overall image application into "halo graphics" and "color block graphics". Through this planning, the brand can be applied to different customer contact points, such as catalogs, trade shows, presentations, and business supplies, all of which are able to have diversified and consistent visual application of the brand.
