Year
2021
Sectors
B2C
financial
Service
Brand Recognition
Sonect
Connecting people through finance
Sonect, a Fintech-based startup, created an app to make it easier for users to access cash, we built the brand and designed all the communication channels, content for the app.
Sonect App provides cash for each user
If any car owner can become a taxi driver with the help of an app, anyone with cash and an app can become an ATM - that's the idea behind Swiss fintech startup Sonect, whose app turns every business into an ATM. With Sonect, any user can get free cash and learn about stores near them at the same time. This means that Sonect also helps to build community connections.
Unlike cash apps for withdrawing cash at the bank - that's now!
In order to capitalize on the “first mover” advantage of the fintech startup Sonect, we had to create a strong brand as soon as possible. This meant that every agreed change was immediately visible to the outside world without a testing phase. Sonect had to echo the spirit of the brand by being more community oriented than other digital app alternatives with a stronger emphasis on technology, and this was reflected in the app application.
Sonect welcomes everyone's participation.
Communities are made up of many people - this is where the Sonect brand concept began. We combined geometric shapes with individual scenes from life to create a cozy atmosphere for the Sonect brand. It's very flexible and can be used in any kind of marketing, and also utilizes text and images to create regional connections. The app helps users create new discoveries in the Sonect world and takes them on a journey through the Sonect world.
Guiding Principles
We have defined three main orientations for Sonect, and these guiding principles inform everything Sonect does.
Provider
Cash means freedom, which is why it should be everywhere. We look for innovative ways to provide the user with more freedom and flexibility to make his life easier. That's why we work as hard as we can to make access to cash as easy as possible.
partner
As a Swiss company, our services are as reliable and professional as those of the country's banks, without making you feel like a banker. Our focus on bringing benefits to our clients and communicating as simply as possible makes us a reliable partner in your daily life.
Community
Using cash often leads to people actually meeting each other in person, and we want to encourage that, so we're committed to building strong community connections and helping people learn about small businesses in their area. That's how we help create a vibrant community.
Sonect City
Our focus on community engagement, transforming simple shapes and colors into vibrant design configurations, demonstrates Soncect's strength in integrating with the community in a fun way that gives the brand a sensual impression. This has also led to the production of branded communication material, which has been used extensively in the making of motion pictures, the best way to express the brand. To do this we created characters with different needs in different life situations.
trademark
The trademark consists of a half-circle, a quarter-circle, and a square.
Color
Based on the logo colors, color combinations ranging from blue to beige are used repeatedly in brand presentations to enhance the image.
consistency
We have created a comprehensive corporate identity. That's why Sonect Cities are also displayed on envelopes so that people know it's a Sonect City at a glance.
Message Chart
The message charts use the same design as the illustrations
App
The App is at the heart of the Sonect brand, because with the App, Soncect's brand philosophy and purpose are realized.
Website
The philosophy behind Soncect is explained through a webpage that explains the benefits of working with Sonect and how to use Sonect.
Pickup Location
The sticker in the store window indicates that this is a merchant where you can withdraw cash using Sonect.
T-shirts
These mobile ATMs wear unique t-shirts so you can spot them quickly.
Poster
Multiple posters can draw attention to Sonect and partner stores.
Flyers
Flyers from various industries tell short stories about the lives of people in Sonect City and their search for cash.
