Year
2023
Sectors
B2C
Consumption
Service
brand strategy
Brand Design
Brand Recognition
SINYA
BREAKING AND BEYOND
Founded in 1989, Unimicron currently covers six major business clusters, including gaming components, notebook systems, Apple branded products, network security systems, cloud-based software services, SAP consulting services, and other diversified business areas.
Founded in 1989, Unimicron currently covers six major business clusters, including gaming components, notebook systems, Apple branded products, network security systems, cloud-based software services, SAP consulting services, and other diversified business areas.
Through service and management innovation, Unimicron continues to provide professional and comprehensive computer equipment sales services. Currently, Unimicron is one of the top two e-sports component manufacturers in Taiwan, and has received support and recognition from Nvidia, AMD, INTEL, MSI, ASUS, MSI, GIGABYTE and other related original equipment manufacturers, demonstrating its influence and strength in the industry. Unimicron will soon go through an IPO, with plans for a public offering in 2024 and a listing on the Taiwan Stock Exchange in 2025. Unimicron is looking forward to promoting the IPO through brand optimization.
SINYA, the Ultimate Platform for Travel Creators
SINYA has been established for 35 years, from a single store in Kaohsiung to the current 18 stores across Taiwan, covering six major business groups including 2B and 2C. In order to create a clear and distinctive brand recognition and impression in the minds of consumers, SINYA has established a differentiated brand positioning, clear value proposition, and distinctive brand identity to make the brand more recognizable in the marketplace.
We also hope to become a teammate of the tour creators (creators and gamers), and continue to lead them to surpass themselves with our professional knowledge and services and the latest equipment, and in this way, we will continue to expand domestic and overseas markets, and move forward to the road of a hundred years of international branding.
Focused brand strategy based on link identity design
SINYA has identified e-sports gamers and creators as its main customer segments through a strategy workshop. Through a customer survey, SINYA has learned about the values of these two groups: "transcendence and fulfillment", and then worked with the branding team to formulate brand strategy bases for the brand's vision and mission, brand positioning, brand proposition, core values, and guiding principles, and to develop and shape the brand's unique brand identity in this manner.
Pushing the boundaries, moving beyond the boundaries
Xinya is committed to building an ultimate platform with no boundaries and no limits, and continues to support game creators, guiding them to make breakthroughs and explore infinite possibilities in the universe of game creation. Whether playing games or creating, the ultimate goal is to constantly "go beyond", to pursue a stronger self, and to reach higher achievements in the field.
The logo is formed by the intersection of two lightning bolts with a sense of speed, symbolizing the "S" of "ShinA", and the shape of a focusing eye, which symbolizes the "boundary-breaking" spirit of the creators to pursue their goals and breakthroughs with all their heart and soul. The "ShinA Light" is full of energy and fluidity to express that in a universe full of possibilities, ShinA not only supports travelers with strong energy, but is also highly malleable, able to expand and change with the continuous innovation of technology and customization according to multiple needs, leading travelers to explore the multiple possibilities of "limitlessness" in the universe of travel creation.
