Year
2023
Sectors
B2C
Consumption
Service
Re-branding
Employer Branding
Q Burger
You Are The Boss!
Expanding the Impact of Employer Brands
Q Burger was founded in 2013. In response to the changes in modern lifestyle and the increase in the number of people who eat out, brunch has become a trend. Q Burger creates a "novel", "comfortable" and "bright" dining environment, and introduces digital technology to provide a "fast", "high-quality" and "exquisite" brunch, so that customers can enjoy the warmest meals. At the same time, we also endeavor to provide young people with a good salary and benefits and a good working environment, so that employees can enjoy their work, show a friendly smile, and do everything with passion.
Q Burger was founded in 2013. In response to the changes in modern lifestyle and the increase in the number of people who eat out, brunch has become a trend. Q Burger creates a "novel", "comfortable" and "bright" dining environment, and introduces digital technology to provide a "fast", "high-quality" and "exquisite" brunch, so that customers can enjoy the warmest meals. At the same time, we also endeavor to provide young people with a good salary and benefits and a good working environment, so that employees can enjoy their work, show a friendly smile, and do everything with passion. Q Burger aims to build an employer brand, to strengthen the image of the company in the minds of franchise owners and employees, and to attract more excellent talents, to enhance the sense of identification of franchise owners and employees with the company, to improve the loyalty of franchisees and employees, and to further become the brand ambassador of the company.
Hello Boss!
In Q Burger's employer branding, we used in-depth segment research and strategic brand planning to clearly position our employer brand and shape a unique value proposition. Pro helps Q Burger attract ambitious franchise owners and employees who are hungry for success with the Hello! Boss program.
In order to strengthen staff loyalty and job satisfaction, Q Burger provides a clear promotion and training system, and creates a humanized working environment. With stable financial growth, Q Burger allows its staff to buy a house and start a family with peace of mind, and regularly rewards staff with outstanding performance, encouraging all of us to work together to create new values in the service industry at Q Burger.
You Are The Boss!
Through "You Are The Boss!", the goal is to emphasize that every franchise owner and employee is the master of his or her own destiny.
Q Burger has been communicating to its franchisees: "Start early, succeed early, become rich early". By joining the Boss team, Q Burger has planned a series of mechanisms to ensure peace of mind and assist franchisees to embark on the road to success by setting an example for franchisees in the industry.
To our employees, we communicate: "Start a new life early, become rich earlier". Entering Q Burger, you can see the unique side, here, as a member of the Boss, you can be envied by all, in the warmth of the sunshine, among the creators of beauty, team members take care of each other and affirm each other, to achieve their own Boss road.
You are the light of the future, shining everywhere.
At Q Burger, we believe that each and every one of you has a role to play, and that each and every one of you is unique and special. We appreciate your dedication to excellence, and by joining Q Burger, you'll be able to create your own Boss Path. Now you can be the light of the future. To align with the brand strategy of "You Are The Boss", Pro has created a clear employer brand identity through the combination of the visual element of light and the font of "Y" (for You), which not only enhances the brand's recognition in the market, but also strengthens the consistency of the brand's message. In addition, we also established a complete employer brand identity system specification for Q Burger, which is widely used in a variety of online and offline media communication applications, to ensure that the brand image remains consistent across all touch points, thus effectively communicating Q Burger's brand philosophy and values.
