Year
2019
Sectors
B2C
Consumption
Service
Re-branding
Famigros
Family Friendly M
Migros is Switzerland's largest retailer. The company is known for its cooperative foundation, regional roots, and commitment to social, economic and environmental sustainability. Migros currently employs nearly 86,100 people in Switzerland and more than 100,000 worldwide.
trademark
In order to fulfill all the requirements of the present and future related communication channels, we made a subtle update by adding a blank buffer, a white space that gives the logo a sense of harmony, warmth, radiant appearance and strong presence, and that can be easily integrated into a variety of different environments.
Target Group
The new visuals and color scheme also allow for different target audiences to be communicated with in different ways. As a result, future communications with parents are softer and gentler, while messages to families with young children and school-age children are bolder and brighter. The new images use a variety of family and character images to depict real-life situations drawn from life.
“The rebranding emphasizes our new purpose: not just a family club, but a communication platform that provides all families with what they need, tips and inspiration. Puro understood this from the start, so we love that Puro has solved our complex problems in a simple way.”
Anna Schreier, Migros Club Management and Program Manager
Events
In rebranding Famigros, we presented a new range of Famigros Cinema events and developed new ways of communicating for the events. These are also visually integrated with the existing Famigros range of events. Famigros Cinema is a series of previews of children's and family movies, to which Famigros members receive free tickets. For the first preview of “The LEGO® Batman Movie”, we produced an opening show, trailers, online banners and commercials. The challenge was to meet the strict conditions and design requirements set by the manufacturer, Warner Bros. and Migros at the same time.
