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Congratulations! Process is honored as one of the Top 10 Designs of 2023 by Brain Magazine!
"Brainstorming Magazine
Taiwan's top 10 design works are selected by the editorial department of Brainstorm to summarize the outstanding design works of the past year, integrating innovation, functionality, aesthetics, branding spirit, design integration and other comprehensive factors, and the outstanding design works in brand image planning and integration, packaging design, space design, digital multimedia design and other aspects of the design work. This year, Process assisted WeMo Scooter in digital brand optimization and design, and won the award again.
WeMo Scooter, launched in 2016, is the first in Taiwan to provide 24-hour instant rental service of intelligent electric motorcycles without specific rental and return locations, and is committed to creating a new transportation experience of renting instead of buying, and continues to lead the market in the number of rides per month, and is committed to building Taiwan into a top country for intelligent green transportation.
WeMo's corporate vision is to continue to uphold the spirit of improvement and optimization, and in order to satisfy the first-party data feedback of user experience and surpass the catching up of the latecomers in the market, we are looking forward to celebrating the sixth anniversary of the company, and through the refreshed brand image, the changes made in the service of WeMo, and to open up the imagination of our users to a wider range of life experiences.
WeMo's new identity takes "colorful minimalism" as its visual tone, transforming the logo text into geometric visual symbols, and utilizing dynamic identity design performance to create a series of Icon icons and visual shapes through the application of variable arrangement combinations. In addition to demonstrating WeMo's lively and friendly brand personality, the company also emphasizes the application of online and offline communication and integration, with the aim of conveying a more diversified and comfortable living experience to its users. The aim is to convey a more diversified and comfortable living experience to users. At the same time, the brand identity system, design applications (including office supplies, car stickers, helmets, videos, etc.) and the brand specification manual are further developed to create a new level of brand identity and user experience from the inside out.
In order to help WeMo clearly communicate its brand impression and service content, the slogan "We Share, Move On!" was refined to serve as the main message of the video, which also conveys the brand characteristics and industry characteristics, as well as showcasing WeMo's unique service content. The video is designed to be close to the young users of Generation Z. Process Pro's dynamic visual graphics and rich color combinations, along with relaxing, fast-paced music, allow for a more diversified imagination of the cycling life, and also develop a new style and attitude for the brand.
Case reading: WeMo Scooter WeMo Technology
Details: Brainstorming Articles
Brain Magazine
It is a well-known industry magazine in the advertising and marketing media circle in the Chinese region. Since its inception in 1977, it has positioned itself as a "marketing and creative" magazine with the mission of "Finding the world's best creativity and spreading it! We believe that a small brain can create a big world! BRAIN makes the world go round! Our readers cover the Chinese advertising industry in Taiwan, China, Hong Kong, New Zealand, Malaysia and the United States. BRAIN provides the hottest global industry trends, special reports, global design, marketing wind ball, fashion newsletter, online PR cases, industry dynamics, and creative blue ocean columns on a regular monthly basis, making it an indispensable industry exchange information platform for marketing and communication professionals.
