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Puro Supports Dai-Ichi, Chinachem and Tollco to Receive 2024 REBRAND 100® Global Top 100 Rebranding Award
The REBRAND 100® Global Rebranding Award is the highest recognition and authoritative award for excellence in brand transformation. Recently announced the list of "2024 Global Top 100 Rebranding Awards", Process has been honored with three awards this year, for WALRUS, CML, and TOLOKAH. With the mission of driving the potential of brands, Process has been promoting Taiwanese brands to the world stage.
Appreciation from the Global Jury
The REBRAND 100® Global Top 100 Rebranding Awards are renowned for their rigorous evaluation and judging by a prestigious panel of judges, recognizing Process Pro's efforts to help brands transform their results. This year's winners, including ProcessPro, demonstrate the power of brands to catalyze business transformation," commented Sven Theobald, Global Vice President and Global Head of Corporate Brand Management, Bayer AG.
Elaine Fok, Creative Director and Asia Pacific Partner of Prophet Hong Kong, added, "The strategic depth and creativity demonstrated by Process Pro is a model for brand innovation, inspiring unlimited innovation in our industry.
Anaezi Modu, CEO of REBRAND, also summed up the essence of the award: the winners of this award exemplify the power of strategic brand reengineering and transformation, and the ability to propel a company into new areas of success and recognition.
About the Rebrand 100® Global Top 100 Rebranding Award
Founded in 2005, REBRAND 100® is dedicated to recognizing successful re-branding projects around the world. Each year, a panel of experts from around the world, including corporate managers, advertising design experts, marketing managers, etc., jointly selects the year's most valuable projects, and it's the first and only competition of its kind, which is widely covered by major international media outlets such as Wall Street Journal, CNNMoney, FastCompany, Yahoo! It is the first and only competition of its kind, and has been widely covered by major international media outlets such as Wall Street Journal, CNNMoney, FastCompany, Yahoo! Entries were received from 63 countries, and many prestigious international brands, such as Unilever, P&G, Four Seasons, Siemens, HP, Merck, Master Card, AT&T, and many others, were honored as winners.
Rebrand 100® Award Winners
I. WALRUS Oi Pumps
WALRUS, as a leading brand of water pumps in Taiwan, has been designing, developing, manufacturing and selling water pumps for 57 years, and its products have been sold to more than a hundred countries such as China, the U.S., Canada, the U.K., Germany, Japan, India, and Australia, etc. Process has led WALRUS through a strategy workshop to help it sort out and establish a foundation for its branding strategy, which includes understanding the target group's profile and customer journey, with Better Life Through Innovation as the core of the strategy. Process led WALRUS through a strategy workshop to help the brand sort out and establish the foundation of its strategy, including understanding the profile of its target groups and customer journeys, taking Better Life Through Innovation as the core of its strategy, and extending the dynamic visualization of ocean currents as a medium of expression, in order to continue to promote a better life and its determination to expand its business globally. World Brand Award, Asia Design Prize, Korea K-Design Design Award, and many other honors.
WALRUS PUMP General Manager - Huang Jin Yun Amy mentioned, through the Process Pro to help the team precipitation extraction, understanding: "Better Life Through Innovation injection of innovation, welling up the good" is not only the brand value of WALRUS PUMP, but also the pursuit of a better future for each and every WALRUS Daii people.
After introducing the brand strategy and identity design, the internal team of WALRUS pumps has actively carried out various branding projects, including marketing and distributor application, online media construction, exhibition activities, etc., and also carried out the IPO, the construction of the Kaohsiung Luzhu Global Factory, as well as the enhancement of the employer's brand image. After four years from the beginning of the brand reengineering, the WALRUS pumps team has insisted on following the brand strategy and norms in every brand communication content and application, and has carried out international layout and marketing promotion.
Rebrand 100® Award Winners Introduction:WALRUS Oi pumps
CML Chuanmao Precision Machine
CML is an all-round hydraulic solution provider, and its products are used as the core power source in machinery manufacturing. through the process of branding workshop, Process and CML have found the most suitable entry point and solution in the market, and developed a unique and complete branding system for the brand, taking Passion Drives as the communication basis, and driving the brand's emotional and fashionable style and language, as well as establishing the association of CML's top brand to help enhance the market position and future market layout. The Passion Drives communication system is the basis for the brand's sensual and fashionable style, and also establishes the association of CML's top brand, which helps to enhance the market position and future market layout, and to distinguish the competitors' industrial sense of stability and rationality.
After the re-branding of CML, employees feel more honored to work for CML. In addition, the development of an easy-to-use brand specification has made international market expansion and management more efficient, increasing the business enquiry rate from 80 countries to 125 countries.
Chairman, Mr. Chan Yen-Fu, shared his experience that branding energy is cumulative and the earlier you invest in it, the better. He also suggested not just designing a new logo, but highlighting the soft elements behind it to bring out the value of the brand. In addition, it is suggested that there should be a specialized unit to be responsible for the project so that more enthusiasm and ideas can be put into it. Marketing Team Leader, Ms. Hung, said that partners are very important, and that Pro is very patient and can translate professional jargon into understandable terms, and that the communication process is very precise.
Rebrand 100® Award Winners Introduction:CML
More articles:Mr. Chen Yanfu, Chairman of CML: The sooner you make a brand, the better!
III. TOLOKAH TOLOKAH
TOLOKAH is a height enhancement teaching system specially designed for teenagers and adults to help people establish a basic understanding of physical and psychological science, and through scientific and simplified conditioning and training, to increase their height and see their own true and beautiful original appearance. processPro has developed the brand name "TOLOKAH" with the power of blessing for brand development, and the overall image also conveys TOLOKAH is not only to increase the height of customers, but also to expand the breadth of the mind, and ultimately create unlimited possibilities through the overall enhancement of the body, mind and spirit.
The founder of TOLOKAH Tolokah, Chen Huanran, said, "Branding is to let people know you deeply. Branding is also a way to convey the value of communication between people, both internally and externally, and the process of branding requires a professional branding team to work together, "I only recommend Probrand, they are the team that my partners and I are unanimously sure of."
Rebrand 100® Award Winners Introduction:TOLOKAH
