Interview
From Theory to Practice: Empowering the New Generation
In the modern, ever-changing marketplace, the new generation's expectations of the workplace are no longer limited to salary and benefits. They are more interested in the realization of their personal values, expect companies to provide them with diversified learning opportunities, and hope to participate in decision-making, innovation, and even exert positive influence on society at work.
For SME owners, responding to these expectations and building an effective employer brand is key to attracting and retaining young talent. Companies can empower young talent through internship programs that allow them to realize their potential in a real workplace environment and develop professional skills and teamwork. The internship program enables the new generation to find personal value and a sense of achievement, and encourages them to solve problems with innovative thinking, bringing new ideas and vitality to the company, and further promoting the growth and development of both the company and the talents.
In response to such expectations, Process welcomed several new partners to join us on a journey through the internship program in July and August.
"Pro's internship program over the years has really nurtured a lot of potential talent, and in this era of competition for talent, this is a long-term program that is worth employers' investment."
Angel Yang - General Manager, Process Pro Brand
Interns (L-R): Ryan , Emma , Esther, Yabe
In this internship program, each intern has been working in different positions, be it consulting or designing, they have faced challenges, broken through themselves and experienced the real brand operation. We have invited these partners to share their experiences with us, not only to record their growth, but also to provide valuable advice and inspiration to the younger students.
Opportunities to Participate in the Internship Program: Exploring Future Potentials
Some interns hope to gain an in-depth understanding of the workplace culture and further explore their own professional strengths and weaknesses through corporate internships. They believe that internship is a valuable opportunity not only to learn through practical projects, but also to enhance their ability to cope with challenges. Some interns were passionate about brand design and hoped to take this opportunity to be exposed to the practical aspects of branding operations and to be involved in the whole process from brand analysis to design through cross-departmental collaboration. This experience gives them a glimpse of their future possibilities.
Emma, Consultant Intern, says, "Puro is everywhere in our daily lives, from Wang Pin Steak to Q Burger, all of which are examples of how we work closely with the Puro brand. It's an ideal place for students who are curious about branding, like me.
Learning and Challenges in Internships: Bridging the Classroom to the Workplace
The interns realized the gap between the theories they learned in school and their practical application in brand consultancy and design projects. Whether it was time management, responding to client needs, or being flexible in adjusting strategies, these were all practical skills that they could not experience in school. Interns also learned how to respond quickly to different challenges and apply what they learned in real-life situations under the guidance of senior colleagues.
Ryan, a consultant intern, says that the most important thing in the workplace is to be able to react quickly and make the most appropriate solution for different situations.
Yabe, a design intern, also said, "The biggest difference between an internship and studying in school is that you have to put your heart and soul into achieving the client's preferred style, and make practical works while meeting the brand's needs, which is the most important thing.
"At the end of my internship, I came to visit them at Prosperity, and I was delighted to see their eyes focusing on what I was saying, and their determination to find their own career paths, and their realization that they had moved from practical work to theoretical improvement.
Jesheng Huang - Associate Professor, Department of Commercial Design, Chung Yuan Christian University
Biggest lesson: Teamwork for a better future!
This period of time is not only an accumulation of professional skills, but also an experience of cross-departmental cooperation. From brand consultants to designers, we worked closely together, sharing ideas and accomplishing each project together. This collaborative experience allowed the interns to deeply understand the complexity and multidimensionality behind brand image building. In addition to the application of theories, they also learned how to create the best solutions for clients through effective communication and teamwork.
Looking back on the internship, the interns emphasized the importance of cross-departmental collaboration. They found that the biggest difference between school work and real workplace projects is the need to constantly adjust and adapt, as well as the need to maintain effective communication at all times. These experiences not only helped them to improve their professional skills, but also gave them a better understanding of the direction of their future career development.
Design Internship Esther said, "This internship experience has helped me to set goals for the future to improve myself and increase the integrity and consistency of my designs.
Message to students: Challenges build confidence.
Finally, the interns shared their advice to their younger siblings: all students who have the opportunity to participate in an internship are encouraged to challenge themselves and to keep an open mind, whether they are looking for an internship or facing an unknown field. Internship is a learning process, and it is only through growing from challenges that you can be more confident in your future career.
Consultancy Practice Emma says: Every challenge is an opportunity to grow, and by accepting the challenge, you will find yourself better than you ever imagined.
”Just like running a brand, you need to constantly think about “Why", and I hope that the interns will keep this mentality when running their own brands in the future, always think carefully, and become the person they want to be the most!
Basim Wei - Process Pro Brand Consultant
Connecting Academia and Industry to Empower the New Generation
In Pro's internship program, every intern has the opportunity to participate in real-world projects, which not only facilitates the deep connection between academia and the industry, and stimulates new sparks and vitality of innovative thinking and branding through cross-departmental discussions and practical work, but also gives the new generation of talents the ability to transform theories from school into practical skills during internships.
Their efforts not only demonstrate the realization of their personal values, but also find a sense of achievement and vision for the future in practice. This challenging journey has a positive impact on companies and society, not only laying a solid foundation for their future career development, but also helping companies respond to the new generation's desire for learning and innovation.
"I hope that both the four interns and us will become the adults we want to be in the future, remembering our love for the brand and our passion for learning new things!
Eve Yu - Senior Designer of Process Pro Brand
