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Congratulations! Probrand helps Bank of Taiwan win World Brand Award 2024-2025
After winning six Monte Jade National Brand Awards in July, the Bank of Taiwan once again demonstrated its outstanding brand strength by winning the "2024-2025 World Branding Awards" (2024-2025 World Branding Awards), in which 100,000 consumers in 66 countries voted for the most popular brands, and the Bank of Taiwan won the "Brand of the Year Award" (Brand of the Year) out of more than 927 brands. Bank of Taiwan stood out from over 927 other brands and won the "Brand of the Year" award, making it the only Taiwanese brand in the commercial banking category to receive a national award this year.
Mr. Kenny Tsao (left), Branch Manager of London Branch, received the award on behalf of the organization.
"The World Brand Awards is a prestigious international branding event that recognizes the achievements of the world's top brands. Based on three indicators, namely brand value assessment, public online voting and consumer market research, the World Brand Awards recognizes companies with outstanding performance in brand image and influence every year. This award once again demonstrates Bank of Taiwan's outstanding operational effectiveness and brand influence, which have been recognized by domestic and international awards.
Bank of Taiwan is the first bank in Taiwan and one of the three largest state-run banks, with 185 branches worldwide and 124 years of history. The Bank of Taiwan is the largest bank in Taiwan in terms of net worth, total assets, and balance of deposits. With the spirit of "a good partner for life" and the core business philosophy of integrity, care, efficiency, and stability, we create "Great Deal, Great Life!" for our customers, and we continue to pursue the inheritance and innovation of financial knowledge to create a good product and service experience for our customers.
In order to embrace the digital wave, Bank of Taiwan, based on its rich service content and customer-centered approach, has been actively "re-inventing its brand" in the hope of moving towards a new digital realm of contemporary significance, and continuing to gain a high degree of public trust in the Bank of Taiwan. Therefore, Prosperity assisted the Bank of Taiwan in launching a digital brand image study and design specification project, aiming to convey the Bank of Taiwan's corporate philosophy and spiritual culture, effectively promote its digital financial business, and enhance its overall corporate image, so as to create a consistent and high degree of brand identity both internally and externally.
Looking ahead, we will continue to deepen our digital transformation, create "financial services with warmth", interact with customers in a more diversified way, enhance user experience, realize our brand mission of "Finance for a Better Life", and convey our core value of "Great Deal, Great Life!
Case read: Bank of Taiwan Bank of Taiwan。
Process has been a multi-award winning brand since 2023. We believe that good branding and design management comes from a deep understanding of the target audience, and by 'co-creation' with our business partners, we not only win recognition from the judges, but also ensure that the brand will ultimately increase business value. Below are some of the winning entries in recent years. Let's take a look at them again and be inspired by their ingenuity!
WALRUS Oi Pumps ︱ 2023 Awarded Works
Founded in 1967, WALRUS PUMP has been designing, developing, manufacturing, and selling water pumps for 54 years, and has sold its products to more than 100 countries, including China, the United States, Canada, the United Kingdom, Germany, Japan, India, and Australia, to provide the best water quality in the market. In 2012, WALRUS pumps completed the re-branding of the brand, in order to move towards the 55th anniversary in 2022 and the opening of the Kaohsiung plant, entrusted Process to carry out the brand optimization project, to build an excellent brand.
Since 2019, Process has been assisting WALRUS PUMP in implementing its brand reengineering project to build an outstanding international brand.General Manager of WALRUS PUMP, Mr. Kenneth Huang, said, "Process has helped the WALRUS team to precipitate and extract, and to understand that 『Injecting Innovation, Swelling Out Goodness』 is not only the brand value of WALRUS PUMP, but also the better future that every WALRUS person is striving for. It is also the bright future that every WALRUS person strives for." WALRUS PUMP will continue to promote a better life for people with its powerful brand image, and will continue to travel internationally and expand globally.
Case reading: Oi Pumps WALRUS
