Year
2024
Sectors
B2B
manufacture
Service
Re-branding
Brand design
Business Model
Texture Maker
Let's Make Wonders Happen
Founded in 2003, PYI specializes in the research and development of food ingredients and the manufacturing of mixes, transforming traditional food products with innovative technology, and is committed to providing global customers with rich and diverse solutions to become an innovation driver in the food industry.
Founded in 2003, PYI specializes in the research and development of food ingredients and the manufacturing of mixes, transforming traditional food products with innovative technology, and is committed to providing global customers with rich and diverse solutions to become an innovation driver in the food industry.
Based on three core strengths - "R&D Power" to integrate food technology and customized design to meet diversified needs, "Cooperation Power" to go out to the world to build national teams and establish cross-border strategic alliances, and "Food Safety Power" to reduce errors by automation and high quality international certifications, the company provides all-around services from material development to application support for three major categories of products, namely, bakery, milk, and functional materials. We help our customers to create star products with ease.
We are committed to working with our customers to create unique products that will lead the industry into the future and become a leading international food ingredient brand.
Bringing together the shared expectations of our stakeholders to create a new branding strategy with a sense of purpose.
Through interviews with PinYuan's internal colleagues, external end-customer surveys, domestic and international B2B customer surveys, and analyses of benchmark competitors, Pro and the PinYuan team sorted out and clarified the values that the brand wishes to provide and the differentiation advantages that are most meaningful to customers through the workshop, and transformed and converted them into the new brand tagline “LET'S MAKE WONDERS HAPPEN”. LET'S MAKE WONDERS HAPPEN".
The new brand slogan not only demonstrates PinYuan's innovative power to "realize surprises and wonderful experiences", echoing the end-consumers' imagination of the brand, but also welcomes corporate clients to work closely with PinYuan and bring more wonderful possibilities to the market together in the tone of invitation.
Creating unlimited possibilities for food, creating a beautiful brand experience
Based on an in-depth understanding of the brand strategy, the brand identity design endeavors to strengthen PinYuan's two core features: food science innovation and unique taste experience. While retaining PinYuan's existing trademark and color assets, Pro developed a new brand identity system to further expand the brand's value and enhance its market appeal.
The new brand identity design utilizes a combination of geometric shapes to present the brand's lively, creative and versatile nature. These shapes are not only modern, but also incorporate the image of scientific molecular links, symbolizing PinYuan's strength in food research and development, as well as the deep partnership between PinYuan and its customers. The combination of each graphic represents the brand's unlimited potential for innovation and insistence on quality, bringing customers a differentiated taste experience.
Creating an all-around great brand experience
Pro has actively created a comprehensive range of brand touchpoints, including exhibition halls, catalogs and brochures, to ensure that the brand image is consistently and profoundly conveyed at all touchpoints. In order to more accurately present PinYuan's innovative spirit and unique charm, we also conducted brand image shooting art direction to convey PinYuan's insistence on product quality and creativity through colorful colors and compositions.
