Digital provision solutions are a fintech success story. With increasing market dynamics, the importance of branding is also increasing. finpension was initiated in 2015 and specializes in managing and investing pension funds in the 2nd and 3rd pillars.

With the updated content direction and new brand identity, finpension is transitioning from the startup phase to the next growth cycle – particularly the launch of the new 3a securities app should give the brand a boost in the B2C market right from the start.

Process and finpension explore potentials in close collaboration and developed the cornerstones of the brand strategy. A future-oriented and open brand architecture for various pension solutions, the mission statement, and the key messages were elaborated.

Provision topics are complex. The new brand design aims to overcome barriers and reduce complexity with its clear and simple form and color language – building trust, fresh, and inviting.

We designed the entire visual ecosystem. From the wordmark, favicon, typography, icon style, color scheme, illustrations, to all UI elements for the website and app; complemented by all design principles for offline media.