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Congratulations! Dream Chicken Men's Kendo won the REBRAND 100® "Top 100 Global Rebranding" award!
REBRAND 100® is the world's only authoritative award in the field of rebranding. Recently announced the "2020 Global Top 100 Rebranding" award list, Process is the only brand management company in Taiwan to receive this award, and the domestic brand project HODRMEN and primona Dream Chicken were both honored with the Distinction Award, which is also the top 40 standard works among the top 100 brands.
Founded in 2005, REBRAND 100® is dedicated to recognizing successful re-branding projects around the world. Each year, a panel of experts from all over the world, including corporate managers, advertising design experts, marketing managers, etc., jointly selects the most valuable projects of the year, and it is the only one of its kind, and has been widely covered by major international media outlets such as the Wall Street Journal, CNNMoney, FastCompany, Yahoo! It is the only event of its kind that has received extensive coverage by major international media, including Wall Street Journal, CNNMoney, FastCompany, Yahoo! Entries were received from 63 countries, and many prestigious international brands, such as Unilever, P&G, Four Seasons, Siemens, HP, Merck, Master Card, AT&T, and many others, were honored as winners.
Pro is a good listener and uses a systematic approach to work with clients to achieve success.
Shouldering the mission of continuity and expansion of the family business, Yung-Chun Huang, brand director of primona Dream Chicken, looks back on the brand building process. At the beginning, with the determination to break the ice, he invited Process to redefine the brand's future direction from the objective point of view of a professional third party, to scientify the organic farm, to sell chicken essence as a high-quality product, and to present it in each customer contact point. With the affirmation of customers and international awards, Huang Yongchun said, "Process is good at listening and using scientific methods to simplify the complexity, so that the team has a consistent direction, and through the systematic specification, the brand appearance is really complete. Senior Project Manager Mou-Hsin Sun also thanked Pro Brand for their great assistance, "Process dialogued with us from time to time, and then provided us with rational and emotional subtle viewpoints, which greatly enhanced the completion of the project goals and made the results so remarkable.
primona dream chickenDedicated to the production of top quality and natural chicken essence and meat, the brand is committed to "providing customers with the ultimate service experience". The brand's identity is based on a dark blue-green background with gold as the main color, symbolizing the brand's sun-like elegance. After the rebranding, the number of job seekers has increased 11 times, which has led to an increase in employee dedication and customer loyalty. primona has not only been invited to join Bellavita, Taiwan's top department store, to open a counter, but has also attracted overseas traders from Japan, Thailand, and Singapore, who are looking forward to entering the international market in the near future.
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Rebrand website announcement: https://rebrand.com/distinction-primona/
HODRMEN Men's Study Hall co-founder Zhu Shuxuan said that the road to branding is long, and we may get lost in the process, "so we have to keep reminding ourselves to keep zeroing in and re-learning." Co-founder, Mr. Hong Simbo: "Thank you, Pro, for extracting the brand personality that we can't see for ourselves." In addition to conveying a sense of professionalism, the brand also has a unique taste. After Pro conducted qualitative interviews and quantitative data cross-referencing to analyze users' feelings, customer service colleague Xie Leijin also smiled and relayed the positive feedback from customers, "They all said that we have become more internationalized.
HODRMEN Founded in 2015, targeting the needs of men's skin cleaning and maintenance, the goal is to become Asia's No. 1 men's care brand, in addition to Taiwan, but also the development of the Southeast Asian market. HODRMEN Men's Research Hall With a warm, friendly and sincere attitude, the use of lively thinking and a variety of channels, the correct and professional knowledge of the maintenance of the transmission of customers, leading customers to easily grasp the state of the skin, the transformation of the real me, and the true connection with the people! HODR After the rebranding, HODRMEN's revenue and brand members have grown by 20%, and HODRMEN has been invited by Eslite, one of the largest shopping malls in Taiwan and China, to open its first offline store to connect online and offline touchpoints. At the same time, we continue to receive inquiries from overseas traders.
More articles to share:The road to internationalization for e-commerce brands: people-oriented and continuous improvement.
Rebrand website announcement: https://rebrand.com/distinction-hodrmen/
Utilizing international thinking and connecting with Taiwan's culture, Pro is confident in promoting the company to the world.
Process is an international brand strategy and design consultant with the ultimate goal of assisting companies to achieve internal organizational change and behavioral calibration through the process of branding or rebranding to convey a unique customer experience and create business success," said Mr. Victor Li, General Manager of Process Branding Taiwan. The ultimate goal is to help companies achieve internal organizational change and organizational behavioral calibration through the process of brand building or re-branding, in order to convey the brand's unique customer experience and create business success. We worked with the teams of primona and HODRMEN to create a new positioning of the brand for the international market, and then developed a visual identity and communication strategy through the guiding principles to effectively achieve the goals, which was recognized by the REBRAND100® Global Award, giving the brand the confidence to move forward in the international arena.".
Process EPILEDS YEH, Creative Director of Process, said, "Taiwan has long preserved its cultural heritage, coupled with the government's emphasis on design in recent years, it has become a creative base that embraces brand diversity. Receiving the REBRAND100® Global Award not only recognizes the company, but also the efforts of ProcessPro in cultivating the Chinese market. With the experience and mindset we have accumulated over time, we are confident that we can help more Taiwanese companies rebrand themselves and go global in the face of various branding design needs."
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