HARO
With HARO, it naturally becomes beautiful
Brand development
Buying a new floor is a one-time thing for many people. It’s crucial to convince customers at the right moment – not just with the price. Many providers have high-quality products in their range. Therefore, it’s challenging for customers to recognize differences. HARO has decided to invest in its brand with the aim of beautifying customers’ homes and enriching their lives with HARO floors.
In this project, we have provided the following services:
Brand identity and positioning
Analysis workshops
Development of claim, vision and mission
Service development and customer journey
Brand Story
Logo and wordmarks
Brand design
Website, Product Finder
Social Media
Brand film
Packaging
Trade fair appearance
POS communication
Extracts from the brand guidelines
«We are very happy with the results. We have now created important prerequisites to lead HARO into the future and to create further applications for a customer experience geared towards natural beauty.»
Andreas Merz
Head of Marketing
Natural beauty throughout the customer journey
Over a period of two years, Process develops and applies all the components that belong to this new brand story: First, defining and positioning the brand and making it tangible in the new, modularly designed brand design. A clear, sometimes humorous brand voice gives the communication the typical HARO “twist”.
Extracts from the HARO Showroom
