Project
Fresh from Tel-Aviv. New at Migros DAILY.
Migros DAILY has launched oriental dishes in collaboration with NENI that are freshly prepared daily and available to go. Process designed and implemented the brand identity.
The fresh delicacies from NENI are made by Haya Molcho and her four sons in their kitchen. Now, in collaboration with Migros DAILY, these small and popular dishes have been perfectly adapted for the Migros fresh food counter. New and well-known ready-to-eat dishes such as Jerusalem Chicken, Baba Ganoush, or Hummus are available in convenient bowls at Migros.
Of course, presentation is key, which is why an independent branding was developed in collaboration with NENI and Migros for the market launch. This branding is used both at the Migros point of sale, in Migros’ own media, and in various awareness measures.
In this project, we have provided the following services:
Brand Design
Moving Brand Design
Digital Brand Templates
Launch Campaigns
Communication strategies and communicative frameworks
Point of sale
Picture shooting and production
Tone of voice
“We managed to capture the carefree Tel-Aviv vibe of NENI and translate it into a design that perfectly matches the fresh taste. Now, it's all about grabbing, sharing, and enjoying.”
Franziska Coninx
Head of Strategic Private Labels at Migros Cooperative Federation
Results of the project
