Schuler St. Jakobskellerei
Process is an independent branding and design agency based in Switzerland, China and Taiwan. Our branding experts’ holistic approach provides valuable support for all your company’s undertakings and our work has won numerous awards.
In celebration of a brewing tradition stretching back more than 135 years, Feldschlösschen brewed an exclusive “Theophil Vintage Edition” speciality beer on the hundredth anniversary of its art nouveau brewhouse. This special mash is bottled off in 500 numbered flagons as a limited-edition treat for beer connoisseurs.
Bund No. 5
The office building at No. 5, the Bund opened its doors as early as 1925 on the world-renowned harbour promenade in Shanghai. The building combines striking Japanese styling with European architectural features and is now home to a series of exclusive restaurants.
Process in the media: China and Taiwan
Our first office in China hung out its shingle in Shanghai three years ago, to be followed 12 months ago by the opening of a branch in Taipei, the capital city of Taiwan – so that’s not one but two “happy birthdays”! Both teams, which employ some 16 local staff, are making great strides and carving out quite a name for themselves in the national press, both on the island and the mainland.
A two-page article in the Global Entrepreneur, China’s leading business news magazine, showcased Process’ range of services for luxury goods branding, and a much-acclaimed interview in La Vie, a major Taiwanese lifestyle, architecture and design magazine, profiled the branding skills of the latest members of the Process team. In addition to several other pieces in a range of trade magazines, a multi-page spread in Brain, Taiwan’s magazine for marketing, advertising and public relations, featured the Edelweiss project that we have been developing for the Lufthansa group’s charter carriers over the last two years.
The flagship Marché Mövenpick restaurant opened its doors in Zurich’s banking district a year ago and since then we have been working with Marché International to expand the concept: the fruits of this were seen as the first Marché Mövenpick self-service restaurant opened for business in the heart of Singapore in August 2014.
The challenge was to translate the concept of a restaurant with waiter service, aimed at a metropolitan clientele, into a self-service restaurant. While the operating requirements and target demographic are dissimilar, the core elements of the Marché Mövenpick brand remain unchanged, with Marché’s market freshness and signature front-of-house cooking blending with Mövenpick’s sophistication and sense of enjoyment.
We addressed every customer touchpoint in and around the restaurant in short order, from the exterior lettering, display windows and advertising hoardings through the signage, menu boards and wall projections to the packaging, crockery and a range of advertising media. Located in Suntec City Mall, just around the corner from Marina Bay, the restaurant can seat more than 300 guests, including 80 covers on their generously sized terrace. The design skilfully integrates natural elements and evokes associations with both urban gardens and airy lounge environments. Close cooperation between our offices in Shanghai and Zurich once again proved a boon to this project.
Successful editorial projects communicate a company’s core values in a direct, entertaining and distinctive way. Editorial design is one of our key disciplines and we offer corporate communications support to a range of high-profile clients.
BKW is convinced that anyone wanting to achieve lasting success in a rapidly evolving energy market will have to embrace change. This will mean transforming from a traditional power company into an innovative energy service provider. We were thus commissioned to bring the “BKW” brand completely up to speed for this new challenge.