Our
Service
Strategy
We define the brand’s core, positioning, and differentiation by understanding audience needs and the market context. Strategy becomes the foundation for design, communication, and management—creating a clear and sustainable path for growth.
Strategy
We define the brand’s core, positioning, and differentiation by understanding audience needs and the market context. Strategy becomes the foundation for design, communication, and management—creating a clear and sustainable path for growth.
We define the brand’s core, positioning, and differentiation by understanding audience needs and the market context. Strategy becomes the foundation for design, communication, and management—creating a clear and sustainable path for growth.
Design
Design is the expression of a brand’s value. A consistent and flexible system helps the brand appear clear and coherent across all touchpoints. Through design, strategy becomes visible and memorable, building lasting impact over time.
Design
Design is the expression of a brand’s value. A consistent and flexible system helps the brand appear clear and coherent across all touchpoints. Through design, strategy becomes visible and memorable, building lasting impact over time.
Design is the expression of a brand’s value. A consistent and flexible system helps the brand appear clear and coherent across all touchpoints. Through design, strategy becomes visible and memorable, building lasting impact over time.
Communication
Communication ensures the brand is understood by the right people. Guided by strategy, we define the tone, messages, and channels needed to build trust and reputation. By integrating social, digital, and media efforts, we create a steady rhythm that strengthens the brand’s presence.
Communication
Communication ensures the brand is understood by the right people. Guided by strategy, we define the tone, messages, and channels needed to build trust and reputation. By integrating social, digital, and media efforts, we create a steady rhythm that strengthens the brand’s presence.
Communication ensures the brand is understood by the right people. Guided by strategy, we define the tone, messages, and channels needed to build trust and reputation. By integrating social, digital, and media efforts, we create a steady rhythm that strengthens the brand’s presence.
Management
A brand grows through ongoing care, not one-time projects. We help establish the structures and practices needed to keep the brand aligned and consistent over time, ensuring it stays strong and adaptable in a changing market.
Management
A brand grows through ongoing care, not one-time projects. We help establish the structures and practices needed to keep the brand aligned and consistent over time, ensuring it stays strong and adaptable in a changing market.
A brand grows through ongoing care, not one-time projects. We help establish the structures and practices needed to keep the brand aligned and consistent over time, ensuring it stays strong and adaptable in a changing market.
Our
Work
Award Winning
2025
A’ Design Award
Our
Analysis
We use market research, competitive analysis, and in-depth interviews to uncover the challenges, opportunities, and growth areas shaping a brand. By understanding the audience’s perspective, we pinpoint what matters most and turn it into clear, practical actions. This helps teams focus their resources, avoid trial-and-error, and identify the forces that truly drive growth.
We use market research, competitive analysis, and in-depth interviews to uncover the challenges, opportunities, and growth areas shaping a brand. By understanding the audience’s perspective, we pinpoint what matters most and turn it into clear, practical actions. This helps teams focus their resources, avoid trial-and-error, and identify the forces that truly drive growth.
Our
Team
We are a multidisciplinary team combining expertise in strategy, design, communication, and brand management. Guided by focus, understanding, and a drive for continuous improvement, we grow through collaboration and deliver on the commitments we make. With a global perspective and deep local insight, we work to create new value for brands—today and for the future.
We are a multidisciplinary team combining expertise in strategy, design, communication, and brand management. Guided by focus, understanding, and a drive for continuous improvement, we grow through collaboration and deliver on the commitments we make. With a global perspective and deep local insight, we work to create new value for brands—today and for the future.

Angela Hsu 徐家元
Brand Consultant 品牌顧問

Bärbel Fritz 范思涵
Creative Director, Partner 集團創意總監兼管理合夥人

Basim Wei 魏宏叡
Brand Consultant 品牌顧問

Catherine Hung 洪琦雯
Assistant Consultant 助理顧問

Christine Chen 陳芳瑜
Consulting Director 顧問總監

Da Ko 柯達
Research Consultant 調研顧問

Hibo Chen 陳芝余
Director 合作導演

Joyce Wu 吳家瑜
Brand Designer 品牌設計師

Ken Wu 吳佩圃
Creative Director 創意總監

Kuan Yeh 葉寬
Assistant Consultant 助理顧問

Shufang Cheng 鄭杼芳
Brand Designer 品牌設計師

Wilma Weng 翁慧敏
Research Director 調研總監

Yabe Yeh 葉慈芬
Assistant Brand Designer 助理品牌設計師

Martin Kessler 柯言鼎
Partner, VR 集團創辦人兼管理合夥人

Jesheng Huang 黃哲盛
Senior Consultant 特約顧問

Angel Yang 楊淑燕
Managing Director 總經理
Our
Client
Our clients span both B2B and B2C sectors—from finance, retail, and manufacturing to technology and health—ranging from global enterprises to local industry leaders. We aim to be a long-term partner to the brands we serve, helping them grow their value and build lasting influence across diverse market landscapes.
Our clients span both B2B and B2C sectors—from finance, retail, and manufacturing to technology and health—ranging from global enterprises to local industry leaders. We aim to be a long-term partner to the brands we serve, helping them grow their value and build lasting influence across diverse market landscapes.