From diverse identities to a strong single brand

In 2008, SIX was formed through the merger of the three financial infrastructure service providers SWX Group (Swiss Exchange), Telekurs Group, and SIS Group. SIX now operates a competitive infrastructure for the Swiss financial centre and an international clientele.

Our team assisted SIX with brand positioning, brand identity and brand structure and conceived various internal and external media and measures to make the new brand tangible at all touch points.

SIX presents itself as a strong single brand with four business divisions.

The agency developed an unique icon family for SIX with over 80 icons and specific icons for special events. The characteristic S-shape from the SIX logo was integrated into the icon language.

In this project applied competences:

Brand identity

Brand positioning

Brand structure

Naming, claiming

Logo development

Brand design

Key messages

Communication concept

Digital media

Print media



Trade fairs

Internal branding

Brand guidelines


Brand training

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Partner, Zürich
+41 44 254 39 39