From trade show stand builder to live experience specialists

Together with Andreas Messerli AG, the leading company in the field of exhibition stand construction, the agency develops a new strategic direction plus a new positioning and product structure. Based on this, we create a modern brand identity that convincingly conveys the shift from stand builder to live experience specialists.

The website messerli.live is the heart of the identity. Here the core competence “live experience” comes vividly to life. The interplay of the radically simplified logo with meaningful claim, layout, visual language, typography and tone of voice guarantees Messerli a dynamic, emotional presence that works equally well in print applications and digital channels.

In this project applied competences:

Brand analysis

Vision, mission

Brand identity

Brand positioning

Naming, claiming

Logo development

Brand design

Concept

Brand story

Key messages

Communication concept

Digital media

Print media

Brand guidelines

Brand training

Do you find this project exciting?
Would you like to know more?
Oscar.Todeschini@
process-group.com

Consulting Director, Partner, Zürich
+41 44 224 49 64