{"id":9880,"date":"2018-12-07T16:31:17","date_gmt":"2018-12-07T08:31:17","guid":{"rendered":"https:\/\/www.process-group.com\/?p=9880"},"modified":"2026-03-05T10:41:54","modified_gmt":"2026-03-05T02:41:54","slug":"fuso-2","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/fuso-2\/","title":{"rendered":"FUSO"},"content":{"rendered":"
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Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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FUSO reinforces the brand with stunning artistic creations in Switzerland.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In order to increase the local relevance of FUSO, a brand of Mercedes-Benz Trucks Schweiz AG, Process has designed and implemented a comprehensive branding campaign under the slogan \"Einer f\u00fcr alles\" (\"Einer f\u00fcr alles\").<\/h3>

FUSO, a brand of Mercedes-Benz Trucks Schweiz AG, is an all-around transportation tool that is ideally suited for the community, landscaping and gardening, and construction industries.

To demonstrate the versatility of the FUSO and its cargo area, the first step in the campaign was to develop a variety of campaign themes. Different products were presented on FUSO trucks in a striking way. Combined with a headline that matched the theme, the brand's message was humorously anchored in the viewer's mind.

These themes can be seen in the Swiss media advertising campaigns both at home and abroad, including interactive advertisements and digital campaigns, as well as in the entertaining \u201cLuigi ConFuso\u201d radio program. The target group is kept informed on the dedicated campaign website meinfuso.ch.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Facing the ESG Wave, a starter for brand realization.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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FUSO reinforces the brand with stunning artistic creations in Switzerland.<\/p>","protected":false},"author":1,"featured_media":9396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,253],"tags":[],"class_list":["post-9880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","category-253"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/9880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=9880"}],"version-history":[{"count":4,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/9880\/revisions"}],"predecessor-version":[{"id":9887,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/9880\/revisions\/9887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/9396"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=9880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=9880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=9880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}