{"id":9874,"date":"2018-12-08T16:27:29","date_gmt":"2018-12-08T08:27:29","guid":{"rendered":"https:\/\/www.process-group.com\/?p=9874"},"modified":"2026-01-07T16:30:58","modified_gmt":"2026-01-07T08:30:58","slug":"gidor-coiffure-2","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/gidor-coiffure-2\/","title":{"rendered":"GIDOR Coiffure"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9874\" class=\"elementor elementor-9874\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7503b elementor-widget elementor-widget-heading\" data-id=\"8a7503b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Rebranding of GIDOR Coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1.jpg\" class=\"attachment-full size-full wp-image-9415\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1.jpg 2560w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4031e0d e-con-full e-flex e-con e-child\" data-id=\"4031e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Process Pro brand redesigned the website of Switzerland's largest hairdressing company and launched a campaign featuring the character \u201cGuido Gidor\u201d voiced by Erich Vock.<\/h3><p class=\"elementor-image-box-description\">GIDOR Coiffure, with nearly 100 stores, is ranked number one in Switzerland, and the Process Pro brand was responsible for the rebranding of the website. The new look emphasizes the reduction of unnecessary information and clear instructions for use. The website gidor.ch is implemented using WordPress and incorporates a geo-location system that dynamically displays opening hours and route calculations.<br><br>The redesign of the website was accompanied by a campaign with the protagonist \u201cGuido Gidor\u201d - and voiced by the famous actor Erich Vock. The cheeky character explains the advantages of GIDOR Coiffure in numerous radio commercials and introductory ads on YouTube. The commercials are a humorous representation of the excellent price\/performance ratio of the industry leader.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1023f2 elementor-widget elementor-widget-image\" data-id=\"d1023f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1024x768.jpg\" class=\"attachment-large size-large wp-image-9414\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6ab95 elementor-widget elementor-widget-image\" data-id=\"9f6ab95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1024x768.jpg\" class=\"attachment-large size-large wp-image-9413\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbb0c2 elementor-widget elementor-widget-image\" data-id=\"4fbb0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1024x768.jpg\" class=\"attachment-large size-large wp-image-9412\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623473e e-con-full e-flex e-con e-child\" data-id=\"623473e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d601d6 elementor-widget elementor-widget-heading\" data-id=\"9d601d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c43d17 elementor-widget elementor-widget-heading\" data-id=\"0c43d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/thefirststepofesg\/\">Facing the ESG Wave, a starter for brand realization.<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebff839 elementor-widget elementor-widget-image\" data-id=\"ebff839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/010-1024x576.jpg\" class=\"attachment-large size-large wp-image-5109\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/010-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/010-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/010-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/010-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/010-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/010-18x10.jpg 18w, https:\/\/www.process-group.com\/wp-content\/uploads\/010.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Rebranding of GIDOR Coiffure<\/p>","protected":false},"author":1,"featured_media":9415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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