{"id":9404,"date":"2024-02-20T18:26:23","date_gmt":"2024-02-20T10:26:23","guid":{"rendered":"https:\/\/www.process-group.com\/?p=9404"},"modified":"2026-01-06T18:31:03","modified_gmt":"2026-01-06T10:31:03","slug":"gidor-coiffure","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/gidor-coiffure\/","title":{"rendered":"Digital Rebranding of GIDOR Coiffure"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9404\" class=\"elementor elementor-9404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57f6ad elementor-widget elementor-widget-heading\" data-id=\"e57f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Rebranding of GIDOR Coiffure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1.jpg\" class=\"attachment-full size-full wp-image-9415\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1.jpg 2560w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/img_guido-gidor_2560x1440-1-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4031e0d e-con-full e-flex e-con e-child\" data-id=\"4031e0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Process Pro brand redesigned the website of Switzerland's largest hairdressing company and launched a campaign featuring the character \u201cGuido Gidor\u201d voiced by Erich Vock.\n<br><br>\nGIDOR Coiffure, with nearly 100 stores, is ranked number one in Switzerland, and the Process Pro brand was responsible for the rebranding of the website. The new look emphasizes the reduction of unnecessary information and clear instructions for use. The website\n<b><a href=\"https:\/\/www.gidor.ch\/\" style=\"color: #000000;text-decoration: underline\" target=\"_blank\" rel=\"noopener\">gidor.ch<\/a><\/b>\nAchieved using WordPress and incorporating a geo-location system to dynamically display business hours and route calculations.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5baa58 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"d5baa58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The redesign of the website was accompanied by a campaign with the protagonist \u201cGuido Gidor\u201d - and voiced by the famous actor Erich Vock. On YouTube.<b><a href=\"https:\/\/www.gidor.ch\/multimedia\/\" style=\"color: #000000;text-decoration: underline\" target=\"_blank\" rel=\"noopener\">In many radio ads and lead-ins\n<\/a><\/b>This cheeky character explains the advantages of GIDOR Coiffure. These advertisements show, in a humorous way, the excellent price\/performance ratio of the leader in this sector.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8bcaa elementor-widget elementor-widget-image\" data-id=\"0b8bcaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1024x768.jpg\" class=\"attachment-large size-large wp-image-9414\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/01_gidor-home.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c86bf24 e-con-full e-flex e-con e-child\" data-id=\"c86bf24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3509dd2 e-grid e-con-full e-con e-child\" data-id=\"3509dd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c60a11 elementor-widget elementor-widget-image\" data-id=\"5c60a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1024x768.jpg\" class=\"attachment-large size-large wp-image-9413\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/02_gidor-filialfinder.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0d16c elementor-widget elementor-widget-image\" data-id=\"7f0d16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1024x768.jpg\" class=\"attachment-large size-large wp-image-9412\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1024x768.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-300x225.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-150x113.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-768x576.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-1536x1152.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne-16x12.jpg 16w, https:\/\/www.process-group.com\/wp-content\/uploads\/03_gidor-kampagne.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd52844 e-con-full e-flex e-con e-child\" data-id=\"bd52844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Process Pro brand redesigned the website of Switzerland's largest hairdressing company and launched a campaign featuring the character \u201cGuido Gidor\u201d voiced by Erich Vock.<\/p>","protected":false},"author":1,"featured_media":9415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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