{"id":9145,"date":"2025-10-27T16:54:39","date_gmt":"2025-10-27T08:54:39","guid":{"rendered":"https:\/\/www.process-group.com\/?p=9145"},"modified":"2026-03-05T10:33:41","modified_gmt":"2026-03-05T02:33:41","slug":"thermos-2","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/thermos-2\/","title":{"rendered":"THERMOS Cuisinart Home Appliance Series"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9145\" class=\"elementor elementor-9145\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9cd965 e-flex e-con-boxed e-con e-parent\" data-id=\"f9cd965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ee96b6 e-con-full e-grid e-con e-child\" data-id=\"9ee96b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e10798e e-con-full e-flex e-con e-child\" data-id=\"e10798e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca112f0 elementor-widget elementor-widget-heading\" data-id=\"ca112f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3428059 elementor-widget elementor-widget-heading\" data-id=\"3428059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9865461 e-con-full e-flex e-con e-child\" data-id=\"9865461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ee8d2 elementor-widget elementor-widget-heading\" data-id=\"a8ee8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0c09f elementor-widget elementor-widget-heading\" data-id=\"cf0c09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2C<br>Consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e38039 e-con-full e-flex e-con e-child\" data-id=\"6e38039\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0e29d elementor-widget elementor-widget-heading\" data-id=\"af0e29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55c6a0 elementor-widget elementor-widget-heading\" data-id=\"c55c6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand strategy<br>brand positioning<br>Brand design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1efdc0f e-con-full e-flex e-con e-child\" data-id=\"1efdc0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0070217 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"0070217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-1024x576.jpg\" class=\"attachment-large size-large wp-image-9149\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d1b91 e-con-full e-flex e-con e-child\" data-id=\"f1d1b91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a47b3 elementor-widget elementor-widget-heading\" data-id=\"42a47b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THERMOS Cuisinart Home Appliance Series<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9d1d0 elementor-widget elementor-widget-heading\" data-id=\"3d9d1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simple - Pleasant Life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de7049 elementor-widget elementor-widget-heading\" data-id=\"8de7049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Founded in 1904, Cuisinart is the world's largest professional household vacuum stainless steel brand, with its technology and sales volume ranking the top in the world. Cuisinart entered the Chinese market in 1995, and the brand positioning in the Chinese market was planned by Pro in 2015, and now it has become a well-known brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0773eb5 elementor-widget elementor-widget-image\" data-id=\"0773eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-scaled.jpg\" class=\"attachment-full size-full wp-image-9149\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-scaled.jpg 2560w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6408fb2 elementor-widget elementor-widget-video\" data-id=\"6408fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/redpandacompress_THERMOS-GUIDELINE_ANIM-05-1.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63eaf65 e-con-full e-flex e-con e-child\" data-id=\"63eaf65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-353d0b2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"353d0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Vacuum Insulation Brand Leader<\/h3><p class=\"elementor-image-box-description\">In recent years, in the face of increasing competition for thermos cups, Cuisinart has developed several brand strategy packages to maximize consumers\u201c share of mind, based on the brand's mission and vision of \u201dto be the first brand consumers think of when they think of kitchen appliances\". As a long-term partner of Cuisinart since its establishment in China, Cuisinart hopes to provide professional brand strategy, brand positioning and brand design for home appliance products through the collaboration with the Pro team in this project.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd38cda e-con-full e-flex e-con e-child\" data-id=\"cd38cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2669086 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"2669086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Extension of the spirit of the mother brand<\/h3><p class=\"elementor-image-box-description\">At the outset of the project, there was a critical choice to be made: should we rebrand this group of appliances? Or should we extend the Cuisinart branding to this line of appliances?\n\nAfter sorting out the brand structure of the mother and child, Pro decided that the home appliances should extend the existing brand logo of Cuisinart, and at the same time, apply the original core values of the brand, such as innovation, trust, care, and environmental protection, to the brand value of the home appliances through a brand new interpretation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f570b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"e8f570b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-1024x412.jpg\" class=\"attachment-large size-large wp-image-9150\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-1024x412.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-300x121.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-150x60.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-768x309.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-1536x619.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-2048x825.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_corevalue_small-2-scaled-1-18x7.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf5fdc elementor-widget elementor-widget-image-gallery\" data-id=\"faf5fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"wpmf-gallerys wpmf-gallerys-life\" ><div id=\"gallery-1\" class=\"gallery gallery_life wpmf_gallery_default gallery_default  gallery-columns-1 gallery-size-full gallery-link-file wpmf-has-border-radius-0 wpmf-gutterwidth-5 no_ratio\"><figure class=\"wpmf-gallery-item\" data-index=\"0\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web1-1024x601.jpg\" title=\"Thermos Eha Web1\" target=\"_self\" data-index=\"0\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Thermos Eha Web1\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web1-scaled.jpg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_eha_web1-scaled.jpg\"><\/a><\/div><\/div><\/div><\/figure><figure class=\"wpmf-gallery-item\" data-index=\"1\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/e5b08fe6898be5868c-1024x683.jpg\" title=\"e5b08fe6898be5868c\" target=\"_self\" data-index=\"1\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"E5b08fe6898be5868c\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/e5b08fe6898be5868c-scaled.jpg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/e5b08fe6898be5868c-scaled.jpg\"><\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ced1de e-con-full e-flex e-con e-child\" data-id=\"8ced1de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e5a57 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"c7e5a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Aiming at the New Generation's New Life with Simple Home Appliances<\/h3><p class=\"elementor-image-box-description\">In terms of brand positioning for the home appliance series, Pro applied a full set of positioning strategy systematic analysis; firstly, it conducted quantitative market research and analysis to formulate two important elements about home appliance, \u201cfrequency of use\u201d and \u201cdegree of professionalism\u201d, and then benchmarked the precise user groups with competing brands to develop a dynamic market positioning for Cuisinart's home appliance brand. The first step was to conduct a quantitative market research analysis to develop a dynamic market positioning for Cuisinart's home appliance brand by identifying two key elements of home appliance use, \"frequency of use\" and \"level of expertise\", and benchmarking the precise user segments against competing brands.\n<br><br>Through the reinterpretation of the core values of the Cuisinart brand, the new home appliance brand will present \u201cSimple. The brand's core tagline: \u201dThe Original, The Cuisinart, The Life Experience\u201c. The core slogan of the brand, \u201dSimple life brings joyful experience\u201c, also leads to the overall brand image. Through the dynamic visual communication of the packaging, consumers can intuitively feel the process of life experience that Cuisinart home appliance products bring to their lives. The packaging adopts the form of: Ingredients&gt;Cuisinart&gt;Food, a process form of presentation. In the main visualization, the interaction between human and food is brought in a split second, and the dynamic sense of \u201dready-to-eat\u201c is presented in the still image.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d04ad6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"2d04ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos-guideline_anim-gif.gif\" class=\"attachment-large size-large wp-image-9153\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6817a01 elementor-widget elementor-widget-video\" data-id=\"6817a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/redpandacompress_THERMOS-GUIDELINE_ANIM_03.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b3b91a e-con-full e-flex e-con e-child\" data-id=\"2b3b91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3de4fd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"d3de4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"> The brand logo extends a strong brand identity system.<\/h3><p class=\"elementor-image-box-description\">In terms of visual system design, Pro uses the beveled structure of the Cuisinart brand logo in the graphic design of the plane, and the angle of the overall geometric structure is extended from the angle of the brand logo, which echoes with the THERMOS brand logo, and further strengthens the visual consistency of the brand design. The geometric structure is highly flexible in the branding system, and can be greatly adapted to the future needs of home appliance products with diversified sizes.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c7f69 elementor-widget elementor-widget-image-gallery\" data-id=\"d2c7f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div class=\"wpmf-gallerys wpmf-gallerys-life\" ><div id=\"gallery-2\" class=\"gallery gallery_life wpmf_gallery_default gallery_default  gallery-columns-1 gallery-size-full gallery-link-file wpmf-has-border-radius-0 wpmf-gutterwidth-5 no_ratio\"><figure class=\"wpmf-gallery-item\" data-index=\"0\"><div class=\"wpmf-gallery-icon\"><div class=\"square_thumbnail\"><div class=\"img_centered\"><a class=\"not_video noLightbox\" data-lightbox=\"1\" data-href=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup5-scaled-1-1024x576.jpg\" title=\"Thermoseha Mockup5 Scaled\" target=\"_self\" data-index=\"0\"><img decoding=\"async\" class=\"wpmf_img\" alt=\"Thermoseha Mockup5 Scaled\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup5-scaled-1.jpg\" data-type=\"wpmfgalleryimg\" data-lazy-src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup5-scaled-1.jpg\"><\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ecf41e e-con-full e-flex e-con e-child\" data-id=\"6ecf41e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ddd00 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"a6ddd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Vertical and Horizontal Integration of Product Lines<\/h3><p class=\"elementor-image-box-description\">In addition to a full set of brand identification system, another problem to be solved is the demand for different series of products of the same category. In response to the complexity and diversity of the SKUs of home appliances products, PLANET simplified the complexity by designing a color system that is easy to identify and has brand consistency for the two series of products, and applied it to the application design of the whole series of products. The color system of Classic series and Homestyle series allows consumers to easily distinguish the difference between the two series.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586f161 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"586f161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-9155\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_color-01-scaled-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f968d95 e-con-full e-flex e-con e-child\" data-id=\"f968d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e437e74 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"e437e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Design communication strategies with consistency<\/h3><p class=\"elementor-image-box-description\">The visual system of Cuisinart home appliance series is further extended to be applied in webpage visualization, printed materials, product display design and e-commerce platform design; with recognizable and systematic visual design.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7c709 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"3c7c709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-9156\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-1024x576.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-300x169.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-768x432.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-1536x864.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-2048x1152.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_poster-scaled-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f3675 elementor-widget elementor-widget-image-carousel\" data-id=\"01f3675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Picture carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/tmall_03-1-1.jpg\" alt=\"Tmall 03 1 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup0-1-scaled.png\" alt=\"Thermoseha Mockup0 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup2-e1600394918519-scaled.png\" alt=\"Thermoseha Mockup2 E1600394918519\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermoseha_mockup1-e1600394658434-scaled.png\" alt=\"Thermoseha Mockup1 E1600394658434\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/thermos_tmall_002-1-scaled.jpg\" alt=\"Thermos Tmall 002 (1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c4e31 e-con-full e-flex e-con e-child\" data-id=\"28c4e31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adfd360 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"adfd360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Through the development of brand strategy and design, Pro helps Cuisinart to upgrade its brand, establish a clearer and more complete brand visual system, more precise customer segmentation and more effective brand communication. This helped Cuisinart to successfully enter the small home appliance market in a highly competitive environment, and helped Cuisinart to reach another peak in brand expansion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10ac8c elementor-widget elementor-widget-heading\" data-id=\"e10ac8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/thermos\/\">THERMOS bottle design<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57f6ad elementor-widget elementor-widget-heading\" data-id=\"e57f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.process-group.com\/en\/thermos\/\">Products convey core brand values<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54701 elementor-widget elementor-widget-image\" data-id=\"bb54701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-1024x571.jpg\" class=\"attachment-large size-large wp-image-8531\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-1024x571.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-300x167.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-768x428.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-1536x856.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-2048x1141.jpg 2048w, https:\/\/www.process-group.com\/wp-content\/uploads\/tmp_1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Founded in 1904, Cuisinart is the world's largest professional household vacuum stainless steel brand, with the world's largest technology and sales volume.<\/p>","protected":false},"author":1,"featured_media":9149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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