{"id":8783,"date":"2021-01-21T12:32:43","date_gmt":"2021-01-21T04:32:43","guid":{"rendered":"https:\/\/www.process-group.com\/?p=8783"},"modified":"2026-01-09T09:48:54","modified_gmt":"2026-01-09T01:48:54","slug":"primona","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/primona\/","title":{"rendered":"primona dream chicken"},"content":{"rendered":"
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2C
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primona dream chicken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Faith at the Table<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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primona Chicken Dreams is dedicated to producing top quality, all-natural chicken products and meat, and is committed to providing the ultimate customer experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FOR HEALTH FOR GOOD Faith at the Table<\/h3>

primona Dream Chicken is required by department stores to have a brand identity in order to be sold on the shelves, so the brand design was carried out and trademarks were registered both at home and abroad, thus moving towards the road of branding. After years of operation, \"Dream Chicken\" has gained a firm foothold and plans to enter the international market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
\"Primona<\/figure><\/div>
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International Business Strategy<\/h3>

Due to the adjustment of business strategy and market expansion, the original brand identity and design are no longer sufficient for the next stage of application after the completion of the phase of the task. Therefore, Process assisted \"Dream Chicken\" to carry out brand reengineering to meet the needs of future brand expansion.

In addition, after further interviews with target customers in international markets, it was agreed that the original English name \"Foolish Chicken\" did not convey the above message, and therefore the decision was made to adjust the English name.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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It's like the sun. It's like the sun.<\/h3>

In order to expand the brand to the international high-end market and thoroughly convey the rarity of the brand, Pro has sorted out its brand strategy, refined its core values, redeveloped its English name, and used its unique patented \"round chicken essence block\" as the inspiration for its brand identity design concept, along with simple and delicate lines to reflect the delicacy and preciousness of chicken. The logo features a dark blue-green background and gold color, symbolizing the brand's sun-like elegance.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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