{"id":8619,"date":"2025-11-30T06:30:45","date_gmt":"2025-11-29T22:30:45","guid":{"rendered":"https:\/\/www.process-group.com\/?p=8619"},"modified":"2026-01-09T17:36:45","modified_gmt":"2026-01-09T09:36:45","slug":"dmg-mori","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/dmg-mori\/","title":{"rendered":"Breakthroughs in brand communication in the machine tool industry from DMG MORI"},"content":{"rendered":"
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Insight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Breakthroughs in brand communication in the machine tool industry from DMG MORI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In this era of rising prices, the machine tool industry seems to be full of orders. Behind the glamor, it is actually a reminder of the urgent task of Taiwan's industry to enhance its high value-addedness.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\u201cDynamic. Excellence - worldwide\u201d<\/h3>

DMG MORI, the benchmark brand of machine tools, combines the best of the Eastern and Western worlds, the German craftsmanship and design and the Japanese artisanal technology. Dr. Eng. Masahiko Mori, President of DMG MORI, has a mission statement: \u201dTogether with our customers and partners we are actively shaping the future. We share knowledge and profit from each other's strengths. We share knowledge and profit from each other's strengths. Real and digital. Global and together.\u201d From this, we can see that DMG MORI's communication strategy and digital layout have led the industry to move from physical to digital and to enter a new model in the global machine tool market. A new model.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Three major communication projects to create high added value<\/h3>

Unique and high added value comes from whether or not customers feel the benefits of the brand. Taiwan is the world's fifth largest exporter of machine tools, and its ultra-high price\/performance ratio has helped it to thrive in the international market. With the booming development of the aerospace industry, automotive industry, energy equipment and other emerging technology industries, the machine tool industry, as an important link in the supply chain, not only has solid R&D technical strength, but also needs to become the best choice for customers through a variety of digital materials and related content.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Project 1: Identify customer pain points<\/h3>

Due to the high complexity of machine tool products, it is not easy to describe them through websites or advertisements, but rather through in-depth introductions in the form of consultation, negotiation, and meetings. In addition, the market demand for hardware\/software integration technology, production line solutions, etc. is becoming more and more diversified, fast and flexible, how to let customers understand what core competence the brand has at the first contact? What are the unique features? What kind of concrete results can it provide? It is very important to clarify the pain points of customers in order to focus on the primary task of the brand and put forward precise brand aspirations. DMG MORI puts forward the brand aspiration of \"Identify the chances, Shape the future\" to help customers identify business opportunities and shape the future, and in addition to creating technological sense and excellent functionality of the machine, it also develops a naming system for the complex product line. In addition to creating technological and functional tools on the product side, we have also established a naming system for our complex product lines, supplemented by visual guides to help customers clearly understand the product services and specific support points that the brand can provide; online and offline branding venues, such as websites, social media, and exhibitions, show the latest technology to our customers from time to time, and share the trends of the industry, and embody the brand spirit of \"Dynamics\u2027Excellence\" through online videos and offline demonstrations of the smart\/digital experience. The brand's spirit of \"Dynamic Excellence\" is demonstrated online through videos and offline through real-time demonstrations of smart\/digital experiences, which not only amazes the target customers, but also gives them an impression of the brand's excellent solutions that \"unify design, research and development, machine production, and on-site service,\" and enhances the motivation for cooperation and development with the target customers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Clear information is complemented by high-quality graphics and a visually-guided design that leads the viewer to the key messages, demonstrating an innovative and professional image rarely seen in the industry.
(Image source:dmgmori.com<\/a><\/b>)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Project 2: Intuitive Scene Application<\/h3>

In the past, industrial products were all about technology, but now they need to show more intuitive scene applications! DMG MORI understands that in addition to serving familiar customers, it is necessary to use different visual methods in unfamiliar development, for example, the arrangement design between the automotive, aerospace, and sports industries and components in the brand image below, so as to make a deep impression on the target customer groups.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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(Image source:dmgmori.com<\/a><\/b>)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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As a leading water pump brand in Taiwan, WALRUS also conducts brand communication by identifying the core needs of the target customer group. In addition to emphasizing the durability and stability of the products, WALRUS further distinguishes industrial and household applications with brand slogans, eight domain images, and Icon...etc., so as to accurately carry out segmented communication to distributors and end consumers. We can accurately communicate with distributors and end-consumers to enhance brand resonance.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Case reading:WALRUS<\/a><\/b><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Project 3: Dynamic Tension of the Brand<\/h3>

Based on the concept of \u201dDynamic. Excellence\u201d, DMG MORI effectively utilizes a variety of digital materials to convey core concepts and professional knowledge, and stacks the brand power with messages at different levels, which not only establishes a trusting relationship with the target group, but also enables customers to fully feel the value of the brand, and expands the brand's influence. We also make customers fully feel the brand value and expand the brand influence.

For example, the brand's images show a sense of mechanical gloss and sophistication, supplemented by dynamic situations such as operations. Even static advertisements can be visualized with backgrounds and graphics to create a sense of dynamism, in line with their communication strategy.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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(Image source:dmgmori.com<\/a><\/b>)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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DMG MORI's ability to positively shape the future and its technological edge to keep pace with the times is demonstrated in the fast-paced camera work of the image film, the precision of the machine's operation, and even the clever combination of intuitive industrial application scenarios.

DMG MORI also utilizes the above mentioned design applications through self-media marketing, disseminating industry knowledge, exhibition\/branding activities and other information on various social media platforms to enhance customer adhesion and trust, and sharing the latest technology through real-time demonstrations to design intelligent\/digital experiences that are in line with the brand spirit of \"Dynamic. Excellence\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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(Image source:dmgmori.com<\/a><\/b>)<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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It's never too late to take the first step<\/h3>

DMG MORI such a comprehensive brand communication behavior, for the cold machine tool industry, added human nature and technology charm, it is amazing, but this can not be accomplished overnight, but also call on the Taiwan industry in building the brand at the same time, don't forget to benchmark brands as a learning momentum, clarify the expectations of customers in the industry, to find out differentiated market advantages, focus on the advantage of their own resources, and make precise use of existing digital tools to expand the show, you can increase brand favorability and continue to accumulate brand equity, just like the [Atomic Habits] book mentioned, make good use of the compound interest effect: \"Every day 11T progress,\" said 11T, and \"every day, we are better than ever, we can continue to accumulate brand equity. By precisely utilizing the existing digital tools and maximizing performance, we can increase brand favorability and continue to accumulate brand assets, just as the book \"Atomic Habits\" mentions, making good use of the compounding effect: \"Progress 1% every day, and after one year, you will have progressed 37 times; regress 1% every day, and after one year, you will have weakened to close to zero!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Want to effectively build brand communication for business success?
Feel free to chat with us!<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Go to next Insight<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Breakthroughs in Brand Communication in the Security Industry from McAfee<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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DMG MORI's comprehensive brand communication, which adds a human touch and technological charm to the seemingly cold machine tool industry, is astonishing. It calls upon Taiwanese industries to not forget to use benchmark brands as motivation for learning while building their own brands.<\/p>","protected":false},"author":1,"featured_media":10763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,68],"tags":[],"class_list":["post-8619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-_"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=8619"}],"version-history":[{"count":13,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8619\/revisions"}],"predecessor-version":[{"id":10822,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8619\/revisions\/10822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/10763"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=8619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=8619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=8619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}