{"id":8183,"date":"2021-01-16T16:49:56","date_gmt":"2021-01-16T08:49:56","guid":{"rendered":"https:\/\/www.process-group.com\/?p=8183"},"modified":"2026-01-08T17:32:15","modified_gmt":"2026-01-08T09:32:15","slug":"movenpick-restaurants","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/movenpick-restaurants\/","title":{"rendered":"M\u00f6venpick Restaurants"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

B2C
Consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

M\u00f6venpick Restaurants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

New gloss for the little luxury in everyday life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

The M\u00f6venpick restaurant is intertwined with many stories and memories. The restaurant is a popular meeting place where you can enjoy hearty classics such as spicy curry and Zurich beef tenderloin.

But what role does the traditional M\u00f6venpick restaurant brand play in the future of Swiss life? March\u00e9 International, the parent company of M\u00f6venpick Schweiz AG, turned to Process Pro for a rebranding that successfully synthesizes the differences between traditional cuisine and modern casual dining.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

illustration<\/h3>

The new brand exudes a passion for life, celebratory enjoyment and sensuality. Illustrations by Satoshi Hashimoto of Japan emphasize these positive associations and present its famous M\u00f6venpick classics such as steak tartar and the appetizing Riz Casimir.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\"Img<\/a><\/div><\/div><\/div><\/figure>
\"Img<\/a><\/div><\/div><\/div><\/figure>
\"Img<\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

color world<\/h3>

Eggplant, raspberry, peach and black are the main colors used in M\u00f6venpick restaurants. They are complemented by other classic colors such as gold and grey, bordeaux and beige.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Typography<\/h3>

Canela Bold, a modern and classic font, is used for all kinds of communication within companies. The combination of the illustration and the slightly slanted text module at the beginning of the word brings a traditional and light feel to the design. Canela Bold is complemented by the sans serif Thesis Sans Semi Light.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Brand Image<\/h3>

The product images convey the tradition and precious culinary craftsmanship of the M\u00f6venpick restaurant. Contrasting images with simple compositions convey the moment of completion of the dish, while emphasizing the freshness of the imagery. The images were created in collaboration with photographer Tina St\u00fcrzenberger. In addition, archival photographs and image series are used to tell the story of the different scenes.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\"Img<\/a><\/div><\/div><\/div><\/figure>
\"Img<\/a><\/div><\/div><\/div><\/figure>
\"Img<\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The new look creates a sense of openness, simplicity and nostalgia. Here, our guests can enjoy style and a well-deserved break from everyday life.<\/h3>

Fabio Malizia\nDirector and Area Manager, Brasserie Baselstab<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Img<\/figure><\/div>
\"Img<\/figure><\/div>
\"Img<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

TASTy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

OUR TASTy MOMENT<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The M\u00f6venpick restaurant is intertwined with many stories and memories. The restaurant is a popular meeting place where you can enjoy hearty classics such as spicy curry and Zurich beef tenderloin!<\/p>","protected":false},"author":1,"featured_media":8232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,63],"tags":[],"class_list":["post-8183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","category-63"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=8183"}],"version-history":[{"count":7,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8183\/revisions"}],"predecessor-version":[{"id":10529,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/8183\/revisions\/10529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/8232"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=8183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=8183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=8183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}