{"id":7680,"date":"2021-01-11T15:11:51","date_gmt":"2021-01-11T07:11:51","guid":{"rendered":"https:\/\/www.process-group.com\/?p=7680"},"modified":"2026-01-08T17:38:16","modified_gmt":"2026-01-08T09:38:16","slug":"marche-movenpick","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/marche-movenpick\/","title":{"rendered":"March\u00e9 M\u00f6venpick"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

B2C
Consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Re-branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

March\u00e9 M\u00f6venpick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Return to Town<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

The Swiss restaurant chain has partnered with Pro to develop the positioning of the March\u00e9 M\u00f6venpick food service concept. March\u00e9's existing values are reinforced by the Movenpick concept, a new brand focused on pleasure and refined sensations.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Illustrations<\/h3>

The new March\u00e9 M\u00f6venpick logo, hand-drawn illustrations by Swedish artist Klas Herbert, weave together the brand's new look. From the menu board, to the table menu, to the packaging, to the coffee cups - a simple black line drawing runs through it all.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\"Mm<\/a><\/div><\/div><\/div><\/figure>
\"Mm<\/a><\/div><\/div><\/div><\/figure>
\"Mm<\/a><\/div><\/div><\/div><\/figure>
\"Mm<\/a><\/div><\/div><\/div><\/figure><\/div><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

color scheme<\/h3>

Created in collaboration with photographer Klaus Einwanger, the colorful food images convey the grandeur, sophistication and market freshness of March\u00e9 M\u00f6venpick's cuisine. At the same time, playful elements such as Klas Herbert's illustrations emphasize the \u201cartisanal\u201c feel.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Fonts and Typography<\/h3>

The striking sans-serif Alternate Gothic No2 is a house font with the system font Georgia used for key messaging. The handwriting feel of the decorative font, Handsome Pro, which is used to illustrate the brand's story, completes the brand's font and design. Decorative lines are combined with Japanese dotted lines to bring a more refined and structured feel to the image.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t