{"id":7301,"date":"2021-01-07T12:30:46","date_gmt":"2021-01-07T04:30:46","guid":{"rendered":"https:\/\/www.process-group.com\/?p=7301"},"modified":"2026-01-08T17:41:12","modified_gmt":"2026-01-08T09:41:12","slug":"tracey-chen","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/tracey-chen\/","title":{"rendered":"TRACEY CHEN"},"content":{"rendered":"
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Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2C
Consumption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brand Recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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TRACEY CHEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Not only a gift, but a blessing\nbut a blessing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TRACEY CHEN, the designer's eponymous brand, was established in 2014, with counters in Ximen Sincere and Shanghai Sunrise Center. TRACEY CHEN adheres to the high-quality principle of real gold, real diamonds, and real gemstones, hoping to realize \"precious gemstones at a real price\", so that everyone deserves to own a piece of jewelry with special meaning and can be passed on. In the face of Taiwan's market filled with designer brands and well-known international jewelry brands, TRACEY CHEN is looking forward to rising above the rest and attracting the white-collar market's attention with its high-quality products and core values of \"true self, true heart, true love\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Single-point thinking Brand look does not reflect core values and attitudes<\/h3>

The brand's personality is not outstanding, and it has not yet captured the preferences of the target consumer group (e.g., fashionable, or brands with an attitude). Therefore, it is necessary to identify the most appropriate market positioning and redefine the brand image to meet the needs and preferences of this group. However, the design of marketing tools is mostly one-point thinking, without overall brand utilization and management planning.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Tracey<\/a><\/div><\/div><\/div><\/figure>
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Establishing a distinctive brand identity that responds to consumers' fashion preferences<\/h3>

Pro assisted in defining the development of the brand's appearance, optimizing the original brand logo according to consumer needs and preferences and the brand's core values, using the T and C of TRACEY as the basis of the design, combined with the image of flashing to express the confidence of the dazzling moment, the intertwining of people and the connection of the heart.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Pro assisted in defining the development of the brand's appearance, optimizing the original brand logo according to consumer needs and preferences and the brand's core values, using the T and C of TRACEY as the basis of the design, combined with the image of flashing to express the confidence of the dazzling moment, the intertwining of people and the connection of the heart.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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The TRACEY CHEN brand is characterized by confidence and elegance, while the bright blue background color is complemented by the silver color, which is particularly fresh and elegant, presenting the brand's unique and sincere self-confidence and charisma through the brand.

After clearly defining the brand style, developing auxiliary graphics, brand colors, auxiliary colors, Chinese and English fonts and other brand elements, it increases the richness of the use of various consumer touch points, successfully demonstrates a more personalized and attitudinal brand image with consistency, and substantially helps the internal team's on-the-ground use and management.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Tracey<\/a><\/div><\/div><\/div><\/figure>
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\"Trusta<\/figure><\/div>
\"Trusta<\/figure><\/div>
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+ Credits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TUSTA by ADATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TUSTA by ADATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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TRACEY CHEN is a designer's namesake brand, established in 2014, with counters at Ximen Eslite and Shanghai Ri Yue Guang Center.<\/p>","protected":false},"author":1,"featured_media":7326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,63],"tags":[],"class_list":["post-7301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","category-63"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/7301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=7301"}],"version-history":[{"count":7,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/7301\/revisions"}],"predecessor-version":[{"id":10585,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/7301\/revisions\/10585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/7326"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=7301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=7301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=7301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}