{"id":7078,"date":"2025-11-29T11:48:28","date_gmt":"2025-11-29T03:48:28","guid":{"rendered":"https:\/\/www.process-group.com\/?p=7078"},"modified":"2026-03-05T10:06:49","modified_gmt":"2026-03-05T02:06:49","slug":"sinya-2","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/sinya-2\/","title":{"rendered":"SINYA"},"content":{"rendered":"
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2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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B2C
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Brand strategy
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SINYA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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BREAKING AND BEYOND<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 1989, Unimicron currently covers six major business clusters, including gaming components, notebook systems, Apple branded products, network security systems, cloud-based software services, SAP consulting services, and other diversified business areas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Founded in 1989, Unimicron currently covers six major business clusters, including gaming components, notebook systems, Apple branded products, network security systems, cloud-based software services, SAP consulting services, and other diversified business areas.

Through service and management innovation, Unimicron continues to provide professional and comprehensive computer equipment sales services. Currently, Unimicron is one of the top two e-sports component manufacturers in Taiwan, and has received support and recognition from Nvidia, AMD, INTEL, MSI, ASUS, MSI, GIGABYTE and other related original equipment manufacturers, demonstrating its influence and strength in the industry. Unimicron will soon go through an IPO, with plans for a public offering in 2024 and a listing on the Taiwan Stock Exchange in 2025. Unimicron is looking forward to promoting the IPO through brand optimization.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SINYA, the Ultimate Platform for Travel Creators<\/h3>

SINYA has been established for 35 years, from a single store in Kaohsiung to the current 18 stores across Taiwan, covering six major business groups including 2B and 2C. In order to create a clear and distinctive brand recognition and impression in the minds of consumers, SINYA has established a differentiated brand positioning, clear value proposition, and distinctive brand identity to make the brand more recognizable in the marketplace.

We also hope to become a teammate of the tour creators (creators and gamers), and continue to lead them to surpass themselves with our professional knowledge and services and the latest equipment, and in this way, we will continue to expand domestic and overseas markets, and move forward to the road of a hundred years of international branding.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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