{"id":5161,"date":"2025-12-19T11:59:31","date_gmt":"2025-12-19T03:59:31","guid":{"rendered":"https:\/\/www.process-group.com\/?p=5161"},"modified":"2026-01-08T14:18:57","modified_gmt":"2026-01-08T06:18:57","slug":"qburger-esg","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/qburger-esg\/","title":{"rendered":"Q Burger"},"content":{"rendered":"
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Q Burger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A commitment to sustainability with heart and soul<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In Taiwan's brunch market, Q Burger, founded in 2013, has been attracting consumers with its \"new, comfortable and bright\" dining environment and \"fast, high-quality and exquisite\" brunch service combined with digital technology to satisfy the needs of modern diners. However, in the face of environmental changes and calls for social responsibility, Q Burger has begun to think about deeper brand values.
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\nIn 2024, under the professional guidance of Pro Brand, Q Burger is taking practical actions to make sustainability a part of the brand's DNA, so that customers can feel the goodwill towards the earth and society in every meal. Behind this brand evolution is Q Burger's re-evolution of its corporate brand: empowered by the concept of sustainability, Q Burger will not only continue to bring consumers the first good thing they taste every day, but will also promote the sustainable development of the restaurant industry by taking action to make every meal carry goodwill towards the earth and society.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Finding Opportunities for Change in Challenges<\/h3>

Driving sustainability is not an easy task, especially in a resource-intensive industry like food and beverage. Initially, Q Burger faced multiple challenges. How to translate the concept of sustainability into concrete actions? How to balance the needs of suppliers, franchisees and consumers? How to make the brand story compelling and honest?
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\nTo overcome these challenges, Q Burger partnered with Pro Brand to launch a comprehensive sustainable branding program. With its expertise in brand strategy and sustainability, Pro Brand helped Q Burger to reposition its brand, integrate sustainability initiatives and brand identity, and develop a clear blueprint for implementation.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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