{"id":12289,"date":"2026-08-11T14:58:36","date_gmt":"2026-08-11T06:58:36","guid":{"rendered":"https:\/\/www.process-group.com\/?p=12289"},"modified":"2026-08-11T15:08:50","modified_gmt":"2026-08-11T07:08:50","slug":"managertoday_process2-0","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/managertoday_process2-0\/","title":{"rendered":"[Manager's Report] Everyone uses AI, and messages become more scattered? PRO Branding Consultancy's \"Process 2.0\" helps enterprises build brand AI assistants and drive growth through precise communication"},"content":{"rendered":"
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Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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[Manager's Report] Everyone uses AI, and messages become more scattered? PRO Branding Consultancy's \"Process 2.0\" helps enterprises build brand AI assistants and drive growth through precise communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In the era of AI, what is the true competitiveness of a brand?<\/h3>

(By\/Manager Today)

Since ChatGPT sparked the generative AI wave in late 2022, companies have raced to adopt AI to accelerate content production. While efficiency seems to have improved, the risks of fragmented brand messaging and uncontrolled quality have also emerged. With marketing, customer service, and sales each utilizing AI tools to generate copy, tones and guidelines have gradually lost a unified standard, causing the brand image perceived by consumers to become increasingly blurred.\n

The following is excerpted from an article in the August 2026 issue of Manager Today.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Once AI becomes a tool accessible to everyone, it is hardly a differentiator in itself. The true difference lies not in the technology itself, but in how enterprises use it.<\/h3>

Martin Kessler, founder of Pro Brand Consultant, pointed out that in the long run, the winners will not be the companies using the most powerful AI, but those that position their brand clearly enough to remain distinct even as technology tends toward homogenization.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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AI is becoming the norm, but only strong brands possess a true competitive advantage.<\/h3>

How to use AI to accelerate content production while maintaining the level of consistency required for brand trust is a question that Process Brand Consultants has been actively pondering in recent years. To this end, Process introduced the \"Process 2.0\" service, extending the consultant's role from establishing brand strategy to helping enterprises build a sustainable brand communication system.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t

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From brand strategy to a sustainable brand communication system<\/h3>

Process Brand Consultants Taipei Branch General Manager Hung Tsui-chia observes that the reason brand messages lose focus is fundamentally the lack of a continuously operating communication system to bridge execution after the strategy is finalized.\nThis gap can be categorized into five fault lines: strategic fault line, translational fault line, tone fault line, verification fault line, and governance fault line.\nBehind these five fault lines lies the same critical issue: between brand strategy and actual execution, there is a missing brand communication system capable of continuous operation.\nTo this end, Process has developed the \"Process 2.0\" solution to address the gap across three stages: starting with Brand Strategy to clarify brand positioning and value propositions; then establishing a Brand Communication System to translate strategy into language rules that can be followed across departments; and finally, utilizing AI Brand Communication to integrate brand knowledge into a secure and controllable AI working environment.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The speed at of AI content production has far outpaced brand governance; if the brand foundation is vague and unclear, AI will only amplify existing problems all the faster.<\/h3>

Hung Tsui-chia emphasized that the AI era has made the gap between brand strategy and execution even more obvious. Process 2.0 aims to extend the influence of consultants through brand-dedicated AI assistants, helping brands maintain long-term quality control and grow together.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand Power + AI: Building Your Brand's Exclusive AI Agent <\/h3>

To achieve \"Process 2.0,\" Pro teamed up with AccuHit to integrate brand strategy, knowledge, and AI technology, helping enterprises build their own exclusive brand AI assistants.\nIn development collaboration, Pro is responsible for defining brand application scenarios, while AccuHit provides technical and product support, incorporating brand guidelines and knowledge into the Gen AI system. This allows outputs to undergo quality control\u2014much like an AI version of a brand manual\u2014ensuring that every output is built on trust and security.\nCurrently, brands such as Pinyuan Enterprise and Sheng Sheng Rubber have adopted and trial-run this service tool. Whether for marketing content creation, customer service responses, product inquiries, or internal training and education, they can output content that balances both efficiency and quality based on unified brand standards.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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The essence of AI is like a magnifying glass: if a brand's positioning is clear, AI can accelerate translation and improve communication efficiency; if the positioning is vague or even chaotic, AI will simultaneously amplify that chaos.<\/h3>

Whether brand auditing is in place determines whether AI is a hindrance or a help.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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*Excerpts from Manager's Today article*<\/span><\/strong><\/h4>
https:\/\/www.managertoday.com.tw\/articles\/view\/72689<\/a><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

How to use AI to accelerate content production while maintaining the level of consistency required for brand trust is a question that Process Brand Consultants has been actively pondering in recent years. To this end, Process introduced the \"Process 2.0\" service, extending the consultant's role from establishing brand strategy to helping enterprises build a sustainable brand communication system.<\/p>","protected":false},"author":1,"featured_media":12291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[237,235,11,69],"tags":[],"class_list":["post-12289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news_interview","category-news-en","category-news","category-_"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/12289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=12289"}],"version-history":[{"count":4,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/12289\/revisions"}],"predecessor-version":[{"id":12298,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/12289\/revisions\/12298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/12291"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=12289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=12289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=12289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}