{"id":12092,"date":"2026-06-04T15:38:36","date_gmt":"2026-06-04T07:38:36","guid":{"rendered":"https:\/\/www.process-group.com\/?p=12092"},"modified":"2026-06-09T16:11:15","modified_gmt":"2026-06-09T08:11:15","slug":"brandingsalon_ai_2026","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/brandingsalon_ai_2026\/","title":{"rendered":"2026 Brand Salon Lecture | Brand-to-Revenue: In the AI Era, How Precise Brand Communication Drives Corporate Brand Growth"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12092\" class=\"elementor elementor-12092\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a88e48 e-flex e-con-boxed e-con e-parent\" data-id=\"0a88e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb485db e-con-full e-flex e-con e-child\" data-id=\"eb485db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67257cd elementor-widget elementor-widget-heading\" data-id=\"67257cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News\uff5cEvents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7503b elementor-widget elementor-widget-heading\" data-id=\"8a7503b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2026 Brand Salon Lecture | Brand-to-Revenue: In the AI Era, How Precise Brand Communication Drives Corporate Brand Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d63cd elementor-widget elementor-widget-image\" data-id=\"80d63cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-1024x513.jpg\" class=\"attachment-large size-large wp-image-12110\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-1024x513.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-300x150.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-150x75.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-768x384.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-1536x769.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604-18x9.jpg 18w, https:\/\/www.process-group.com\/wp-content\/uploads\/PR_KV_260604.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff10db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"6ff10db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">You've done a lot of marketing and communication, but the market can't articulate your brand's differentiation?\n<br>\n\"When the marketing team changes, do brand tone and messaging need to be realigned?\"\n<br>\nThe brand strategy is set, but execution is disjointed and content becomes increasingly scattered?\n<br><br>\n\nBrands not being remembered isn't necessarily due to insufficient exposure, but rather because the communication message hasn't precisely aligned with the brand strategy. Especially in the AI era, content production has sped up, but brands can also easily lose focus because of it.\n\nThe real key is to ensure that every piece of communication content generated by AI aligns with the brand positioning, product value, and customer context. Only then can market memory be continuously accumulated and become a driving force for brand growth.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf044d elementor-widget elementor-widget-text-editor\" data-id=\"cdf044d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-family: maison-neueu-bold; font-size: 20px;\"><strong>\u00a0 \u00a0 <span style=\"font-size: 24px;\">\u00a0<a href=\"https:\/\/www.accupass.com\/event\/2605190958462889923750\" target=\"_blank\" rel=\"noopener\">Registration link: Please click here to register on ACCUPASS!<\/a><\/span><\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0f0487 e-grid e-con-full e-con e-child\" data-id=\"f0f0487\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6acc98b elementor-widget elementor-widget-text-editor\" data-id=\"6acc98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000000; font-family: maison-neueu-bold;\"><strong>\u30103 Major Salon Highlights\u3011<\/strong><\/span><\/h5><p><span style=\"font-family: maison-neueu;\">Brand Perspectives and AI Trends Sharing<\/span><br \/><span style=\"font-family: maison-neueu;\">\u2192 AI Brand Communication Tool Experience<\/span><br \/><span style=\"font-family: maison-neueu;\">\u2192 Enterprise Application Case Talks<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fd17e elementor-widget elementor-widget-text-editor\" data-id=\"83fd17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000000;\"><strong>In this brand salon lecture, you will learn:<\/strong><\/span><\/h5><p><span style=\"font-family: maison-neueu;\">How Brand Strategy Translates into an AI-Executable Brand Communication System<\/span><br \/><span style=\"font-family: maison-neueu;\">How can companies use AI marketing technology to make their communication content more precise and consistent?<\/span><br \/><span style=\"font-family: maison-neueu;\">How different industries can find suitable AI application scenarios for their brands by starting from real pain points<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e434e2f elementor-widget elementor-widget-text-editor\" data-id=\"e434e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-image-box-title elementor-inline-editing pen\" style=\"text-align: center;\" contenteditable=\"true\" data-elementor-setting-key=\"title_text\" data-elementor-inline-editing-toolbar=\"none\" data-pen-placeholder=\"\u5728\u6b64\u8f38\u5165...\"><strong><br \/>\u201cLet your brand go from \u201dbeing seen\" to \"being understood, trusted, and accumulated,\" starting with this salon!<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54f661b e-con-full e-flex e-con e-child\" data-id=\"54f661b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c8971 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"f3c8971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Target Audience<\/h3><p class=\"elementor-image-box-description\">Brand managers, business owners \u2014 seeking new directions for brand growth.<br>\n\u25a0 Brand and Marketing Director \u2014 Wants more consistent brand communication<br>\nSecond-generation successor, driving enterprise transformation - Wants to promote brand transformation and upgrading<br>\n\u25a0 Head of Business and Market Development \u2014 Seeking to improve marketing communication efficiency<br>\n\u25a0 Corporate Decision-Makers \u2014 Interested in understanding AI applications and brand trends.<br><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493090d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"493090d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">[Event Information]<\/h3><p class=\"elementor-image-box-description\">\u25a0 Event Theme: Brand-to-Revenue: In the AI Era, How Can Precise Brand Communication Drive Corporate Brand Growth?<br>\n\u25a0 Event Date: Tuesday, July 21, 2026, 1:30 PM - 5:30 PM<br>\n\u25a0 Venue: Gisen NTUT Convention Center 2F Gratitude Hall (No. 1, Section 3, Zhongxiao East Road, Da'an District, Taipei City | Everlight Building)<br>\n\u25a0 Organizer: Process Pro Brand | AccuHit Smart Technology<br>\n\u25a0 Co-organizers: Taiwan Institute of Economic Research | P.Y. Enterprise | Sun Sun Rubber Industry | Ten Strategies International<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b88c37 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"5b88c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Event Flow<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-678edbd e-con-full e-flex e-con e-child\" data-id=\"678edbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7e8f7 elementor-widget elementor-widget-image\" data-id=\"7a7e8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-768x1024.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12211\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-768x1024.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-225x300.jpg 225w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-113x150.jpg 113w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-1152x1536.jpg 1152w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546-9x12.jpg 9w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090708551894625546.jpg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63b3ed8 e-con-full e-flex e-con e-child\" data-id=\"63b3ed8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be8c473 elementor-widget elementor-widget-image\" data-id=\"be8c473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"870\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-768x870.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12212\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-768x870.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-265x300.jpg 265w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-904x1024.jpg 904w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-132x150.jpg 132w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-1356x1536.jpg 1356w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900-11x12.jpg 11w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090710108295447900.jpg 1765w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5e85fc e-con-full e-flex e-con e-child\" data-id=\"d5e85fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9634240 elementor-widget elementor-widget-image\" data-id=\"9634240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-768x430.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12213\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-768x430.jpg 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-300x168.jpg 300w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-1024x573.jpg 1024w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-150x84.jpg 150w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-1536x860.jpg 1536w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540-18x10.jpg 18w, https:\/\/www.process-group.com\/wp-content\/uploads\/2606090711221116137540.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad91db e-con-full e-flex e-con e-child\" data-id=\"2ad91db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ac9d5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"b7ac9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Speaker Introduction<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029aa14 elementor-widget elementor-widget-image\" data-id=\"029aa14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"2560\" src=\"https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-scaled.png\" class=\"attachment-full size-full wp-image-12190\" alt=\"\" srcset=\"https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-scaled.png 816w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-96x300.png 96w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-326x1024.png 326w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-48x150.png 48w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-768x2410.png 768w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-490x1536.png 490w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-653x2048.png 653w, https:\/\/www.process-group.com\/wp-content\/uploads\/\u8b1b\u8005\u4ecb\u7d394-4x12.png 4w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eba1cf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"5eba1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Registration Information<\/h3><p class=\"elementor-image-box-description\">This salon requires free registration.<br>\nDue to limited seating, the organizer reserves the right to make final decisions and adjustments.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0785eb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-box\" data-id=\"f0785eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">[Transportation Information]<\/h3><p class=\"elementor-image-box-description\">If arriving by MRT, you can walk for approximately 8 minutes from Exit 1 of Zhongxiao Fuxing Station or Exit 4 of Zhongxiao Xinsheng Station to reach the venue.<br>\nFor those driving, parking is available at the Everlight Building underground parking lot (50 NTD\/hour).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef7577 elementor-widget elementor-widget-google_maps\" data-id=\"cef7577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=%E9%9B%86%E6%80%9D%E5%8C%97%E7%A7%91%E5%A4%A7%E6%9C%83%E8%AD%B0%E4%B8%AD%E5%BF%83&#038;t=m&#038;z=11&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"Jisi Beike University Conference Center\"\n\t\t\t\t\taria-label=\"Jisi Beike University Conference Center\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>You've done a lot of marketing and communication, but the market can't articulate your brand's differentiation?<br \/>\n\"When the marketing team changes, do brand tone and messaging need to be realigned?\"<br \/>\nThe brand strategy is set, but execution is disjointed and content becomes increasingly scattered?<\/p>\n<p>A brand not being remembered isn't necessarily due to a lack of exposure, but rather because the communication message didn't precisely align with the brand strategy. Especially in the AI era, content production has become faster, but brands are also more likely to lose focus because of it.<br \/>\nThe real key is to ensure that every piece of communication generated by AI aligns with brand positioning, product value, and customer context. 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