{"id":11695,"date":"2026-09-04T17:33:58","date_gmt":"2026-09-04T09:33:58","guid":{"rendered":"https:\/\/www.process-group.com\/?p=11695"},"modified":"2026-09-04T17:34:06","modified_gmt":"2026-09-04T09:34:06","slug":"four-way-milk","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/four-way-milk\/","title":{"rendered":"Four Way Milk"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Year\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

B2C
Food & Retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Service\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Rebranding
Brand strategy
Brand visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Four Ways Milk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Your Pure Moment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Sifang Fresh Milk was founded in 1985 in Zhunan, Miaoli. For many years, it has insisted on an integrated, farm-to-table business model encompassing self-production and direct sales. From the dairy farm and milking to processing and distribution, every step is self-monitored, all to ensure consumers can enjoy safe and pure milk every day. In addition to fresh milk products, Sifang also operates the Sifang Cheese Story House and the Sifang Fresh Milk Ranch, integrating production, hands-on experiences, and education to bring consumers closer to the source of dairy products while gradually building brand trust and reputation.

However, in the highly competitive fresh milk market with a high degree of brand homogenization, Sifang's brand image remained \"friendly\" and \"local,\" making it difficult to fully convey the value embodied in its product quality and business model. How to let more people truly understand this purity from the pasture became the important starting point for this brand rebranding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Shifting Consumer Values: \u201cReassurance\u201d as the Key Driver<\/h3>

In the early stages of the project, PRO conducted corporate interviews, B2B and B2C customer insights, market and benchmark competitor analysis to reorganize Sifang Milk's core values and brand positioning.\n

\nPro observed that following the food safety scandals between 2011 and 2015, consumer choices regarding fresh milk shifted from purely functional needs to a demand and emphasis on \"origin,\" \"production process,\" and \"peace of mind.\" Sifang's long-standing commitment to self-production, self-sale, and pristine quality represents its most differentiated brand equity.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t