{"id":11404,"date":"2026-03-05T15:15:59","date_gmt":"2026-03-05T07:15:59","guid":{"rendered":"https:\/\/www.process-group.com\/?p=11404"},"modified":"2026-03-27T17:02:12","modified_gmt":"2026-03-27T09:02:12","slug":"shengsheng","status":"publish","type":"post","link":"https:\/\/www.process-group.com\/en\/shengsheng\/","title":{"rendered":"SHENG SHENG"},"content":{"rendered":"
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2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sectors\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2B
Industrial & Manufacturing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Re-branding
Brand design
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SHENG SHENG <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Stay Tight Together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 1977, SHENG SHENG is the first manufacturer in Taiwan to produce international-standard O-rings. As a critical component designed to prevent leakage of gases or liquids in industrial machinery, O-rings play an essential role in the manufacturing sector. For decades, SHENG SHENG has been dedicated to the sealing industry and remains a long-standing and trusted partner to Taiwan\u2019s manufacturing industry.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Precision and Efficiency in Rebranding: Unlocking the Value and Potential of Legacy Brands<\/h3>

As an old O-ring brand, SUNSHINE is facing the challenge of losing customers year by year because it has not established a clear brand positioning and image. Revitalizing the brand and opening up new sources of customers has become a priority for second-generation operators.

In response to SHENG SHENG\u2019s needs and resource constraints, we adopted a precise and efficient approach to help build a comprehensive brand system\u2014from strategy to visual identity.

Our goal was to drive the brand to rediscover its founding aspirations, unlock its potential, and, with a renewed brand presence, take on new market challenges alongside long-standing and new partners.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Brand-Led Alignment: Defining a New Team Direction<\/h3>

Through internal stakeholder interviews, customer surveys, and competitive benchmarking, we identified SHENG SHENG\u2019s brand strengths and established a clear brand positioning.

However, the greatest challenge for the second-generation leadership was ensuring that every employee understood the brand\u2019s future direction and was willing to embrace change. Therefore, beyond sharing analysis and findings, we facilitated co-creation workshops grounded in objective insights, working together with the team to clarify the brand\u2019s future vision and core values. This process strengthened alignment and confidence in the brand\u2019s future development.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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The final brand slogan, \"For important matters, you can rely on SHENZHEN\", is a grounded Taiwanese pun that conveys the brand's advantage of immediate service and its commitment to valuing its customers. \"Important\" can mean \"fast and tight components\", but it is also the brand's promise to customers that you can rely on SHENZHEN for all \"important\" matters. Because SHENZHEN will always be a \"close teammate of Taiwan's small and medium-sized manufacturing industries in their transformation and upgrading\".<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Building on the Brand Strategy: A Visual Identity System of Cohesion and Flexibility<\/h3>

The Sheng Sheng brand identity design continues the strategy of \"compactness\" and \"flexibility\" as the core design concept. The new logo consists of two S's closely overlapping each other, which is taken from the abbreviation of Sheng Sheng, and in the design of the S's, Sheng Sheng's earlier OUV logo is incorporated, so that the overall design combines solid structure and dynamic power. In addition to echoing the characteristics of the sealing element and the close relationship with customers, it also symbolizes the brand spirit and the inheritance of professionalism.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As the brand\u2019s primary digital touchpoint, the official website became a key focus for implementing the new identity. Process applied the refreshed visual system while also restructuring the site and refining its content through a brand-driven approach\u2014ensuring consistent communication of brand image and tone, and strengthening its appeal to potential customers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Building a Brand as a Sustainable Asset<\/h3>

\u201cRedefining SHENG SHENG\u2019s value in today\u2019s context and revitalizing a vital traditional industry\u201d was the founding vision of the second-generation leadership.

Throughout the process, we witnessed the deep emotional connection and strong sense of legacy shared by both the founder and the second-generation leadership toward SHENG SHENG and its manufacturing partners. We are honored to have been part of this generational transition, helping the team clarify who they are, where they come from, and where they are headed\u2014transforming past strengths and values into relevance for today, allowing trust to continually accumulate within the brand and evolve into a sustainable and valuable asset.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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WALRUS<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Injecting innovation, welling up beauty<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Specializing in the sealing field for nearly 50 years, SHENG SHENG has been rebranded by the second generation of operators, transforming the old name into a sustainable brand asset.<\/p>","protected":false},"author":1,"featured_media":11421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[251,234,12,60],"tags":[],"class_list":["post-11404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-manufacturing","category-project-en","category-work","category-60"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/comments?post=11404"}],"version-history":[{"count":65,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11404\/revisions"}],"predecessor-version":[{"id":11877,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/posts\/11404\/revisions\/11877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media\/11421"}],"wp:attachment":[{"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/media?parent=11404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/categories?post=11404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.process-group.com\/en\/wp-json\/wp\/v2\/tags?post=11404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}